CONTENTS universityBusiness January 2010 Cover Story 48 Donor 3.0 by Eric NormaN When it becomes harder to raise funds, and the notion of success is coming up with just 90 percent of last year’s revenues, fundraisers have to get smarter. F e at u r e S Endowments 2010: risk management, Liquidity, Stewardship by aNN c. LoguE As institutions continue to recover endowment losses, moving forward requires caution. 53 reporting for Duty by mELiSSa Ezarik Getting administrators across campus up to speed on generating and using financial reports begins with the right tools and some basic training. Does your department measure up? • Tell your story • Achieve prestige • Earn distinction Learn more. Turn to page 20. universitybusiness.com MOE 8th Jan.indd 1 January 2010 | 5 AM 12/21/09 11:34:05 Sponsored by
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Table of Contents for the Digital Edition of University Business - January 2010