University Business - January 2011 - (Page 20)

Behind the news Biometrics power Medical records Future Shock U This spring, The nearly 300 FaculTy anD sTaFF and 1,500 students at Hiram College (Ohio) will be the first campus community to take advantage of Mychoice, a new subscription-based service that electronically links people’s fingerprint or identification number to their medical data. The service and its patented technology were introduced in 2009. Developed by My lifeplan healthcare Technologies of ravenna, Ohio, roughly 15 miles south of the college, the company is offering school rates and individual subscriptions ($3.95 per month or $29.95 per year). it’s being marketed as a way to offer parents peace of mind when their children are attending college away from home and to help students take control of their own health care. When students or employees have an accident or become ill, a college’s onsite emergency response team can either enter the person’s identification number into a wireless laptop, or place his or her finger on a reader, which pulls up their vital medical information. First responders and other healthcare providers, such as hospitals, that belong to the same “healthcare ecosystem” can then access the data, explains ruth skocic, the company’s founder and ceO and hiram graduate. The medical data also includes personal directives, emergency contact information, a healthcare power of attorney, and whether the person is an organ donor. hiram is likely the only u.s. college or university campus with a program like it. located 20 minutes away from the nearest hospital, hiram is offering the voluntary service free to staff and students. it’s also hipaa compliant and its technology is only accessible to emergency personnel, notes eric riedel, vice president and dean of students at the college. he believes half of the campus’ population will initially sign up, and expects 100 percent participation down the road. The college’s emergency response team “will be pushing this on everyone,” says riedel, adding that the service will also be mentioned in the college’s promotional materials. “The reassurance to parents and others that when and if something unanticipated happens, [emergency personnel] is going to have the information it needs, is worth an awful lot.” —Carol Patton Fieldhouse of Dreams As high school, college, And nBA BAsketBAll seAsons power up, we harken back to one of the best sports movies of all time: hoosiers. in the film, the small-town hickory high basketball team is about to do battle with the behemoth south Bend squad for the 1952 indiana high school state title. Upon entering hinkle Fieldhouse at Butler University for the state title game, the players are nearly paralyzed by the overwhelming scale and grandiosity of the iconic sports arena. once inside, hickory head coach, norman dale intoned, “Welcome to indiana basketball [boys].” Hinkle Fieldhouse today, campus sports experts would call the original hinkle Fieldhouse a “museum”—a grand old barn that has become a national historic landmark. so, why would Butler, along with so many other schools, colleges, and universities, look to create a Fieldhouse of dreams? it’s simple. today’s students are looking for upscale, full-service campuses where they can have the best in residence life, entertainment, athletics, recreation, and fitness facilities—all high demand amenities in a one-stop campus-based location. in a time when many colleges and universities are strapped for cash, capital outlay, and debt capacity, campus officials are leveraging unencumbered real estate—co-developing state-of-the-art athletics and recreation amenities through partnerships with private development companies. today’s Fieldhouse hosts world class family amenities and provides high-quality auxiliary services. Just ask Jerry good, president of the Fieldhouse UsA, America’s first nationally branded youth athletics facility of its kind—an ultra modern basketball practice, competition, and post-season tournament Fieldhouse. located in Fishers, indiana, the prototype Fieldhouse is a global leader in basketball excellence. Recognized as “the finest basketball facility in the United states” by the U. s. specialty sports Association and Amateur Athletic Union officials, Fieldhouse UsA has jumped out in front of the curve by offering unique, family-friendly, destination-basketball experiences. Jerry good puts it simply: “Fieldhouse UsA represents a unique opportunity to partner with communities, schools, colleges, and universities and provides a safe, quality environment to develop young athletes with character and integrity by teaching the virtues of mutual respect, diligence, fair play, discipline, competition, and teamwork.” today, college campuses are held up to rising student and parent expectations by paying heed to the famous quote—“if you build it, they will come”—to a campus near you, equipped with a state-of-the-art basketball Fieldhouse of dreams. For more on family-owned campus fieldhouses, read the full version of this column online. —James Martin and James E. Samels, Future Shock columnists, are authors of turnaround: leading stressed colleges and Universities to excellence (Johns Hopkins University Press, 2009). Martin is a professor of English at Mount Ida College (Mass.) and Samels is president and CEO of The Education Alliance. 18 | January 2011 universitybusiness.com http://www.universitybusiness.com

Table of Contents for the Digital Edition of University Business - January 2011

University Business - January 2011
Contents
Editor’s Note
College Index
Company Index
Advisory Board
Behind the News
Sense of Place
Viewpoint
Money Matters
Guide to Financial Services
Human Resources
Community Colleges
Take Ii Tablets
Pilots Taking Off
Today’s Admission Office Budget
What’s New
End Note

University Business - January 2011