University Business - February 2012 - (Page 45)

“We steered in the direction of web based. With apps, you have the issue of platform and distribution. There isn’t enough significant difference between what you can do with an app and what you can do with the web,” he says. “If it was just a mobile app, you wouldn’t be able to see it on a computer at all.” Still, there is an allure to having a branded app that prospective students, current students, and alumni can download and have available with the touch of a screen, and numerous institutions are selecting this option. What operating system will it run on? If you go the app route, it’s important to understand what devices your campus community is currently using. Demographically, Android phones—which account for 35 percent of smartphone users—are most common among young adults and African-Americans, while iPhones and BlackBerry devices are most prevalent among college graduates and the financially well-off, according to the Pew survey. BlackBerry devices and iPhones are each used by 24 percent of smartphone owners, while Palm and Windows devices are owned by 6 percent and 4 percent of smartphone users, respectively. Despite Androids having 11 percent more share of the market than Apple, there are currently many more Apple device apps. By the end of 2011, there were more than 500,000 iOS apps for the iPhone, iPad, and iPod in Apple’s App Store. By comparison, the Google Android Market hit 400,000 apps by year-end, while the BlackBerry App World and the Windows Phone Marketplace each had just 40,000 available. Will you develop your own, or hire an outside developer? Brian McLaughlin, senior application developer at George Fox U, is the man behind the popular geocaching app that allows users to use their device’s GPS to hunt for hidden containers, called geocaches, and share their treasure hunting experiences online. With such talent already on staff, it was fairly easy to develop iGFU. But even if you don’t have an app guru on staff, all you universitybusiness.com need is “people who are skilled at knowing how to access the data and extract and present it,” says Smith. Apple’s iOS Developer University Program is a helpful option for those looking to train students and staff. The program allows instructors and professors to create a development team with up to 200 students who are then given the tools to create, test, and share apps. And while George Fox U lucked out having an experienced developer on staff, if you don’t already have the talent on staff or don’t want to take the time for training, there are plenty of companies that will do the programming work for you. When administrators at Loyola University Maryland decided to implement a mobile CRM app in a short period of time, they turned to Datatel for their MOX Mobile Access app, developed by Dub Labs. “The timing of their delivery was such that it has saved us from having to figure out how to develop and distribute a mobile app and connect it to our various campus systems,” says Louise Finn, CIO and AVP for Technology Services. “This was an incredible perk that Datatel provided their customers. To me, it demonstrated Datatel’s understanding of where the higher ed market is going, also recognizing the constrained IT staffing challenges we deal with. Subsequently, we now have the luxury of deciding ourselves whether or not we need a mobile app developer position on staff.” What kinds of apps are institutions implementing? • Sports fan experience: Since AT&T Wi-Fi hotspots were installed at the Stanford Stadium and Maples Pavilion at Stanford University (Calif.), being a football or basketball fan has become a mobile experience. By accessing GameDay Live!, a mobile site developed by Taqtile, fans can watch instant replays in the stands from their phones and see live stats. of smartphone users 35% Android What Devices Are Being Used? If you go the app route, it’s important to understand what devices your community is using. apps available in the Google Android Market 400,000 6% Windows Palm 4% of smartphone users 24% apps in Apples App store iPhone BlackBerry of smartphone users 500,000 SOURCE: 2011 Pew Internet and American Life Project 24% 40,000 apps avalable February 2012 | 45 http://www.universitybusiness.com

Table of Contents for the Digital Edition of University Business - February 2012

University Business - February 2012
Contents
Editor's Note
College Index
Ad Index
Behind the News
Financial Aid
Campus CFO
Education Gateways
5 Things Administrators Must Know About E-commerce Now
There’s an App for That
Internet Technology
End Note

University Business - February 2012

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