University Business - March 2012 - (Page 40)

Digital Treasures Continued At the Florida State Conference Center, which has 47,000 square feet of meeting space and all of its rooms equipped for webcasting, events are recorded and videos can be viewed online for a fee. it’s not residing on your computer or your first 10 years of operation, the Center for phone,” Brown explains. “If [schools] are Professional Studies generated $2 million, going to use systems like ours, then they which enticed the state of Florida to fund the $14 million project. don’t need digital rights management.” After recording e-events, videos are stored A decade ago, The Florida State University began offering professional devel- for fee-based viewing by category, including See Page XX. opment courses to those seeking financial the environment, diversity and harassment. Sponsored cer- Links to Management logo] planning certification and webmasterby: [Campus these pages are added to the centification. FSU’s Center for Professional ter’s social media accounts, thereby building Development Studies eventually extended an income stream, says Bill Lindner, FSU’s its course offerings to attorneys, health professional development director. So, instead of paying to physically arrive professionals, construction professionals, and state employees. With its location in at an event, people pay for a virtual one. Florida’s state capital, it now has a steady Plus, they get access to videos of the sessions income stream just from providing re- after viewing them live. “What we’re doing quired training to hundreds of state work- is we’re supersizing their meal,” he says. Lindner notes that the center has ers each year. That alternate revenue source has in avoided using tools that appear to be “travel part allowed the university to build a avoidant strategies” and merely allow stu47,000-square-foot state-of-the-art confer- dents to remotely learn. “They don’t drive ence center, including 10 smaller rooms, revenue streams.” “We’re moving our e-event business from which 10 different streams can be simultaneously webcast via Mediasite to pay- into our e-learning business and they’re ing non-matriculated students. Within the feeding each other,” Lindner says. “What we’re doing is building a different business model, which links events to learning.” But FSU appears to be in the minority on that front. Most schools take the stance that educational efforts should benefit the public and students, and help recruit new students. In addition, DAM may just be viewed as too time-consuming. Revenue Is Secondary Alan McCord, provost of Lawrence Technological University (Mich.), says using digital asset management systems actually ends up being too much work for busy academics. “Most faculty members don’t manage digital assets in particularly complex ways. They may decide something is useful or not useful, but they’re not going through the whole tagging of metadata. From that perspective, digital asset management systems are overkill for how faculty typically use media.” McCord says 15 percent of student credit hours at LTU are delivered online, Successful retention strategies at Sullivan University View this web seminar on-demand. See page 43. 40 | March 2012 universitybusiness.com http://www.universitybusiness.com

Table of Contents for the Digital Edition of University Business - March 2012

University Business - March 2012
Contents
Editor’s Note
College Index
Ad Index
Behind the News
Human Resources
Campus CFO
ERP in the Ethers
Digital Treasure
Scoring Big With New Football Teams
Money Matters
End Note

University Business - March 2012