University Business - March 2012 - (Page S4)

After 20 years of Ed & Tech conferences, I’ve found the one session that will justify a recurring item in our annual budget… —Timothy Kentopp, Voorhees College Sneak Preview of Selected Sessions Marketing Message Relevance: How to Create, Launch and Sustain Change in Your Institution Speakers: Jim Karrh, President, Karrh & Assoc. (pictured below); Tim Whitley, President, The Social Innovation In this dynamic session, experts spanning the areas of higher education, audience research, social media, technology, and marketplace messaging provide a roadmap for (1) aligning or re-aligning the institution’s messages to make them more relevant across all channels, and (2) gaining the necessary sponsorship from campus leadership to bring about that change and make it stick. Learn about trends that most impact higher education marketing today. well for many higher ed organizations. This session is directed to those interested in keeping up with current, budget-conscious website/CMS practices. Examples of successful higher ed Drupal installations will be given along with how to approach implementing an open source CMS in your organization. Most strategies covered can be applied to other open source solutions, as well. Your Campus Card System: Migrate, Upgrade or Outsource? Speaker: Robert Huber, CMC, Campus Card Business Consultant Over the past 40 years, campus card systems have been at the forefront of new technology, customer-focused applications, and innovative campus services. But divergent card systems are fragmenting campuses, and mag stripe and prox technologies are costly and vulnerable. How should an institution position itself for the future? The presenter will provide insight on what options institutions might consider to make informed business and technology decisions for their campus card systems. The New Helpdesk: Resolving Any Issue, Anywhere, Anytime Speakers: James Carlisle, Director of Technology Support Services, Interim CIO; Richard Crim, CIO, Lord Fairfax Community College; Apurva Mehta, CIO, University of Massachusetts Increasingly, higher education institutions need to deliver IT support services to thousands of distributed users, virtually year-round. This is compounded by a need for a secure technological environment to house private student data and academic research. In this session, a panel of senior IT leaders will detail the success of leveraging remote support technologies to deliver IT support services 24 hours per day to users in distributed locations, as well as the qualitative benefits of leveraging remote support technology. Mobility and Learning Spaces: University and College Environments to Support M-Learning Speaker: Tim Springer, President/Founder of the Human Environmental Research Organization What to do with bricks and mortar when the classroom is in the cloud? Smart, powerful mobile technology is changing the paradigm of learning. Yet the ability to access information anywhere at any time serves to highlight the role of the physical learning environment. Evidence-based solutions will illustrate how universities and colleges are adapting learning spaces to support digital learners. This session will include examples of well-executed, flexible and agile learning environments. It will also demonstrate how physical learning spaces can support the new learning paradigm in higher education spaces. Meeting the Challenges of Running a Mail Center Speaker: Mike Butts, Manager, Campus Mail Service, University of Alabama The mail center remains at the heart of campus operations and is crucial to the success of all campus departments. But mail center operations are changing dramatically, leaving many schools with questions about controlling costs, upgrading technology and making better use of existing resources. This session will provide administrators with insight into the challenges—and solutions— of running a mail center operation. A Seven-Year Voyage to Integrated Marketing Success Speaker: Carmella Manges, Director of E-marketing, St. Edward’s University In 2004, our seven-year journey began with no e-marketing strategy, no staff, no budget, no toolkit, no processes and only the barest hint of web analytics. Today, St. Edward’s University has a successful track record as a leader in e-marketing strategy and integration. Our experience is an invaluable roadmap for others with the same ambition: to successfully integrate the e-marketing discipline into their marketing organization. UBTech 2012 Leveraging Open Source for Your Campus Website Speakers: Christopher Wells, Partner, Redfin Solutions; Patrick Corbett, Partner, Redfin Solutions; John Paul McNeal, Developer, Redfin Solutions Learn the differences between proprietary and open source content management systems (CMS) and how the Drupal CMS works 4

Table of Contents for the Digital Edition of University Business - March 2012

University Business - March 2012
Contents
Editor’s Note
College Index
Ad Index
Behind the News
Human Resources
Campus CFO
ERP in the Ethers
Digital Treasure
Scoring Big With New Football Teams
Money Matters
End Note

University Business - March 2012