University Business - April 2012 - (Page S8)

Sneak Preview of Selected Sessions Unleash Your Inner Spielberg When Creating Online Lectures, Part 2, The Director’s Cut Speaker: Brian Klaas, Senior Web Systems Designer, Johns Hopkins Bloomberg School of Public Health A follow-up to one of last year’s highest-rated sessions, come learn how to use directorial and editing techniques from both film and the stage to create highly engaging and impactful online (and live) lectures. Learn how the Johns Hopkins Bloomberg School of Public Health combines effective narrative techniques with solid instructional design practices to create graduate-level lectures that are both effective and affecting. Flipping Out Over Competition Speaker: Michael Garver, Professor of Marketing, Central Michigan University; Brian A. Roberts, Instructional Technologist, Central Michigan University In a fast-paced, interactive presentation, Coach Garver and instructional technology go-to guy Brian Roberts show how they effectively “flipped” their classroom to provide their students the competitive edge in learning. With years of experience and proven results, the presenters will explain the “MVP” impact that podcasting, student response systems (i.e., clickers), and team competitions have had in Coach Garver’s marketing courses. Learn why and how to create a classroom that will inspire team-based learners to give 110 percent effort every day of the season/semester. Developing a Student Leadership Institute: Strategies for Student Recruitment and Retention Using Web 2.0 and Social Media Speakers: Jorge Figueroa, Assistant Professor, Universidad del Este, Carolina, Puerto Rico; Nahomy Curet, Associate Vice Chancellor of Student Affairs, Universidad del Este The vast majority of university students are digital natives and are oriented to new types of technology. This presentation will show how Universidad del Este uses Web 2.0 technology and social media to recruit and retain students and create new leaders in its Student Leadership Institute. The institute manages and integrates easyto-use applications and a live presence through Facebook, Twitter, Ustream, and YouTube. Learn how the institute was formed and how interactivity through the web has influenced many students to participate in it. The Future of Education Retail, Marketing, and Content Speaker: Daniel Rasmus, Principal at Daniel W. Rasmus, adjunct faculty at Bellevue College This session will focus on the future of the college bookstore and its role in branding, marketing, and content delivery. How will marketing, content, branding, and the campus retail infrastructure play a role under various social, technological, economic, and political circumstances? Attendees will be introduced to four different scenarios and participate in a discussion about the role of the bookstore and the future of content within the various scenarios. New Learning Spaces: A Collaborative Learning Commons in a Health Science University Speaker: Renee Drabier, Vice Provost for Academic Affairs and Development/Chief Information Officer, University of North Texas Health Science Center The Collaborative Learning Commons at the University of North Texas Health Science Center features a variety of furnishings designed for group interactions from hard surfaces to soft furniture that allow students to study in non-traditional sitting positions. The space is equipped with computer network access and electrical outlets for plugging in laptops and other personal communication devices. Major resources include the virtual anatomy bar, state-of-the-art Apple computers, and large LCD screens for student collaborative use. The space is designed to inspire innovation and communication. Presentation will include student usage information and highlight the most successful aspects of the innovative design. 8 Creating a Technology-Centered Culture of Student Success Speakers: Sandra McMakin, Dean, Student Success, University of the Incarnate Word; Ana Gonzalez, Director, Instructional Technology, University of the Incarnate Word; Earl Harmsen, Faculty, HEB School of Business, University of the Incarnate Word The University of the Incarnate Word created the Student Success program to lead collaborative efforts to educate students, parents, faculty and staff on student engagement leading to increased student success. Both internal and external assessment data helps drive various initiatives leading to increased studentfaculty interaction and significant increases in retention and persistence. It is a highly collaborative model that uses technology to integrate faculty and administrators in understanding the model of student engagement and creating initiatives to achieve student outcomes. UBTech 2012

Table of Contents for the Digital Edition of University Business - April 2012

University Business - April 2012
Editor’s Note
College Index
Ad Index
Behind the News
Financial Aid
Viewpoint
Independent Outlook
Models of Efficiency
Guns on Campus
Campus Finance
Internet Technology
End Note
Contents

University Business - April 2012