CONTENTS UniversityBusiness MAY 2008 COVER STORY 44 ART APPRECIATION BY MICHELE HERRMANN Approaching the prospect of selling art-related assets. F E AT U R E S 50 HR Directors Speak Out EDITED BY MELISSA EZARIK Four HR leaders get candid about their everyday and big-picture concerns. Should 60 Top 5 Reasons You2008 Attend EduComm Here’s why EduComm is your best bet for June. The Big 57 Marketing:Answered Questions BY ROBERT A. SEVIER How to increase the effectiveness of your marketing spending. universitybusiness.com May 2008 | 5
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Table of Contents for the Digital Edition of University Business - May 2008