University Business - May 2008 - (Page 8)

CONTENTS Higher Ed Managers Subscribe to UB Daily eNewsletter! online only at: UniversityBusiness.com www.universitybusiness.com/exclusives • NEW: “How to Tame the University Document Problem,” by Ted Ardelean. Examining document processes from end to end and managing them strategically can reduce the total cost of document production and distribution by 15 percent to 30 percent while increasing efficiency and reducing waste. Here are solutions to the biggest document process pain points. • NEW: “How Smart Marketers Are Investing Scarcer Resources and Getting Great Impact,” by Judi Schindler. Although there may be temptation to offset anticipated enrollment declines with wholesale cuts to advertising, direct mail, and other high-cost marketing program budgets, the better course is to prune selectively and strategically. • NEW: “Embracing Investments with a Double Bottom Line,” by Todd Cohen. College and university endowments have many options to engage in market-rate mission-based investing. This special investment approach—now considered viable—seeks to create measurable, positive change in our world while earning healthy financial returns. RESOURCES FOR HIGHER EDUCATION ADMINISTRATORS • Search archives of UB magazine articles • Click on Topic Tabs to find articles on Technology, Facilities, Management & Administration, Campus Security • UB Directories to Higher Ed Consultants and Higher Ed Financial Services • Latest news and information for EduComm 2008 It’s FREE — Subscribe today at UniversityBusiness.com 8 | May 2008 UB Magazine digital edition UB Magazine digital edition i ild ONLINE NOW! universitybusiness.com http://UniversityBusiness.com http://UniversityBusiness.com http://www.universitybusiness.com/exclusives http://UniversityBusiness.com http://universitybusiness.com

Table of Contents for the Digital Edition of University Business - May 2008

University Business - May 2008
Contents
College Index
Company Index
Advisory Board
Editor's Note
Stats Watch
People Watch
Sense of Place
Viewpoint
Money Matters
Financial Aid
Human Resources
Community Colleges
Art Appreciation
HR Directors Speak Out
Marketing: The Big Questions Answered
Top 5 Reasons You Should Attend EduComm 2008
What's New
Calendar of Events
End Note

University Business - May 2008

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