University Business - June 2007 - (Page CD11)

that guide: • Strategic planning and brand positioning. • Empirically-based enrollment marketing strategies and tactics. • Strategy for understanding price sensitivities and setting tuition and aid levels and policies. Plans to strengthen the involvement and support of major advancement constituencies, through alumni and leadership studies and development communications planning. The result is empirically based, insightful, creative solutions to strategic challenges that demand nothing less. Clients include UNC at Chapel Hill, Indiana University, Mills, Case Western Reserve, Virginia Tech, Macalester, Wake Forest, Yale Divinity School, Johns Hopkins, College of Wooster, Duke Law School, Hobart & William Smith, Rochester Institute of Technology, Smith, Dartmouth, Drexel, University of Miami, among others. PUBLIC RELATIONS The Lawlor Group Inc. Academy Communications P.O. Box 231 Boxford, Mass. 01921 877-808-6848 617-314-9206 fax www.academy-media.com 6400 Flying Cloud Drive #170 Eden Prairie, MN 55344 952-922-6291 johnl@thelawlorgroup.com www.thelawlorgroup.com The Lawlor Group is a full-service, higher education brand management and marketing communications consulting ﬁrm that works with private colleges and universities throughout the United States. TLG is dedicated to providing clients with research, strategic counsel, and integrated/interactive marketing services (print and web) that result in the effective marketing of authentic, institutional brand identities. We are typically retained to assist clients in the areas of market research, brand management, institutional marketing and enrollment management. The ﬁrm also publishes The Lawlor Review, a critically acclaimed education marketing journal, Lawlor Focus, a free monthly e-newsletter, and sponsors a series of professional development seminars and symposiums for higher education leaders through The Lawlor Institute. PUBLICATIONS The Lawlor Group Inc. 6400 Flying Cloud Drive #170 Eden Prairie, MN 55344 952-922-6291 johnl@thelawlorgroup.com www.thelawlorgroup.com The Lawlor Group is a full-service, higher education brand management and marketing communications consulting ﬁrm that works with private colleges and universities throughout the United States. TLG is dedicated to providing clients with research, strategic counsel, and integrated/interactive marketing services (print and web) that result in the effective marketing of authentic, institutional brand identities. We are typically retained to assist clients in the areas of market research, brand management, institutional marketing and enrollment management. The ﬁrm also publishes The Lawlor Review, a critically acclaimed education marketing journal, Lawlor Focus, a free monthly e-newsletter, and sponsors a series of professional development seminars and symposiums for higher education leaders through The Lawlor Institute. Dick Jones Communications P.O. Box 214 State College, PA 16804 814-867-1963 www.dickjonescomm.com Eckstone Communications 1030 E. El Camino, Suite 257 Sunnyvale, CA 94087 408-971-1136 www.eckstone.org The Dysart Group Inc. John W. Dysart, President 7103 McEwen Place Charlotte, NC 28227 704-947-1917 1-877-9DYSART (939-7278) thedysartgroup@aol.com www.thedysartgroup.com The Dysart Group Inc. is a higher education consulting ﬁrm specializing in recruitment, retention and ﬁnancial aid at colleges and universities. Our emphasis is on revenue sensitive enrollment management and we provide expert counsel regarding admissions, ﬁnancial aid, ﬁnance, pricing, retention and marketing. We work collaboratively with college and university representatives to achieve extraordinary results. Clients: Ohio Dominican University, Saint Xavier University, Jefferson College of Health Sciences, Mary Baldwin College, Wesley College Gabbegroup Jim Gabbe, Managing Partner Scott Addison, Director, Client Service 104 Fifth Avenue New York, NY 10011 212-220-4444 jim.gabbe@gabbe.com scott.addison@gabbe.com www.gabbe.com Gabbegroup is a full-service public relations and marketing ﬁrm serving educational, health and arts institutions worldwide. Our clients include leading universities and other education-related organizations. We have many years of experience in developing and executing external image and promotional strategies through conventional and new media that enable educational institutions to disseminate important research ﬁndings, build the quality of student application and career placement pools, attract top-notch faculty and achieve fundraising objectives. We also assist university administrations in creating programs to marshal faculty, student, alumni and other constituencies around new curriculum and other initiatives. Lipman Hearne Inc. Robert Moore, Ph.D., Managing Partner 200 South Michigan Avenue, Suite 1600 Chicago, IL 60604 312-356-8000 rmoore@lipmanhearne.com D.C. Ofﬁce: 1899 L Street NW, Suite 850 Washington, DC 20036 202-457-8100 www.lipmanhearne.com Lipman Hearne is the national leader in marketing and communications for the nonproﬁt sector, with special expertise in higher education. Over the course of 35 years, we have helped hundreds of colleges, universities, and continuing education programs understand market needs, articulate a strong positioning, build brand equity, achieve enrollment objectives, and strengthen alumni relationships. Our services include strategic marketing counsel, constituent research, public affairs and crisis communications consulting, interactive marketing strategy and implementation, advertising creative and media placement, and award-winning design and editorial services. Stamats Inc. 615 Fifth Street SE P.O. Box 1888 Cedar Rapids, IA 52406-1888 800-553-8878 319-364-6167 319-365-5421 fax www.stamats.com Stamats has been serving the higher education marketing community for more than eight decades, offering the most complete range of research, planning, consulting, creative and marketing communications products and services in the industry. Stamats helps college and university leaders achieve their marketing, recruiting and fundraising goals through the creation of customized, integrated marketing solutions. Our results-focused work is the product of a unique and disciplined blend of scientiﬁc analysis (market research) and strategic creativity, supported by an in-house staff of more than 60 seasoned consultants, research analysts, writers, designers and program managers. PRINT MANAGEMENT Rchambers 8829 Tall Timbers Rd Huntingdon, PA 16652 814-644-5663 Ray Chambers 814-599-3098 Catherine Chambers 814-599-0913 assessment@rchambersgroup.com www.rchambersgroup.com University Business Magazine - Consultants Directory June 2007 | 11 CD http://www.thelawlorgroup.com http://www.academy-media.com http://www.thelawlorgroup.com http://www.dickjonescomm.com http://www.eckstone.org http://www.thedysartgroup.com http://www.gabbe.com http://www.lipmanhearne.com http://www.stamats.com http://www.rchambersgroup.com

Table of Contents for the Digital Edition of University Business - June 2007

Contents
College Index
Company Index
Advisory Board
Editor's Note
Virginia Tech Coverage
Sense of Place
Viewpoint
Admissions
On The Hill
Future Shock
Independent Outlook
Internet Technology
I Wanna Be Rich
Smart and Sustainable
Walking the Talk
Steering Toward Sustainability
An Organizing Principle for Colleges and Universities
News Shorts
News Shorts
It’s Not Easy Eating Green
Facilities Focus
The New Face of ERP
Document Management Across Campus
What's New
Direct Connect
Calendar of Events
End Note
Annual Directory of Higher Education Consultants

University Business - June 2007