University Business - June 2007 - (Page CD12)

NNUAL GUIDE TO HIGHER EDUCATION CONSULTANTS ANNUAL GUIDE TO HIGHER EDUCATION CONSULTANTS Services include: publications; brand and integrated marketing planning; recruitment program audits and planning; image and competitive positioning studies; tuition pricing elasticity studies; geodemographic analysis; donor and alumni research; recruitment and fundraising communications; institutional identity clariﬁcation and creative concept development; interactive media, including websites, e-mail campaigns and search engine marketing; direct marketing, including process mapping, student search (e-mail and postal mail) and annual fund communications planning; campus visit assessments; and online and traditional advertising. Stamats offers a series of higher education seminars and webinars, publications including white papers and our bimonthly QuickTakes e-newsletter and online resources including marketing scorecards. Every year more than 100 colleges and universities trust the team of integrated marketing professionals at Stamats to help them identify, communicate and keep their brand promises. A list of recent clients is available on our website at www.stamats.com/clients. We have locations in San Francisco, Richmond, and Cedar Rapids. RECORDS REGISTRATION AACRAO American Association of Collegiate Registrars and Admissions Ofﬁcers One Dupont Circle, NW, Suite 520 Washington, DC 20036-1148 202-355-1056 The Lawlor Group Inc. 6400 Flying Cloud Drive #170 Eden Prairie, MN 55344 952-922-6291 johnl@thelawlorgroup.com www.thelawlorgroup.com The Lawlor Group is a full-service, higher education brand management and marketing communications consulting ﬁrm that works with private colleges and universities throughout the United States. TLG is dedicated to providing clients with research, strategic counsel, and integrated/interactive marketing services (print and web) that result in the effective marketing of authentic, institutional brand identities. We are typically retained to assist clients in the areas of market research, brand management, institutional marketing and enrollment management. The ﬁrm also publishes The Lawlor Review, a critically acclaimed education marketing journal, Lawlor Focus, a free monthly e-newsletter, and sponsors a series of professional development seminars and symposiums for higher education leaders through The Lawlor Institute. MAGUIRE ASSOCIATES Maguire Associates Inc. 555 Virginia Road, Suite 201 Concord, MA 01742 978-371-1775 (P) 978-371-1759 (F) www.maguireassoc.com Maguire Associates is a research-based consulting ﬁrm serving educational institutions and associations. For over 20 years, we have applied innovations in market research, analysis, and predictive modeling to help our clients understand the dynamics of past performance, apply insightful knowledge to sound decision making in the present, and attain future outcomes critical to the health and vitality of their institutions. Maguire Associates’ services include strategic planning, integrated marketing, strategic pricing and forecasting, strategic ﬁnancial aid modeling, enrollment management consulting, branding and image development, student satisfaction/ retention studies, and research for alumni and development audiences. Recent clients include Boston University, The Chronicle of Higher Education, Fordham University, New School University, Rensselaer Polytechnic Institute, Wake Forest University, and Worcester Polytechnic Institute. RESEARCH The Austen Group PO Box 3786, Eagle, CO 81631-3786 970-331-2965. www.austengroup.com Keeling & Associates LLC 453 Hudson Street, Suite 3 New York, NY 10014 info@keelingassociates.com 212-229-4750 917-606-0078 fax www.keelingassociates.com Lipman Hearne Inc. Robert Moore, Ph.D., Managing Partner 200 South Michigan Avenue, Suite 1600 Chicago, IL 60604 312-356-8000 rmoore@lipmanhearne.com D.C. Ofﬁce: 1899 L Street NW, Suite 850 Washington, DC 20036 202-457-8100 www.lipmanhearne.com Lipman Hearne is the national leader in marketing and communications for the nonproﬁt sector, with special expertise in higher education. Over the course of 35 years, we have helped hundreds of colleges, universities, and continuing education programs understand market needs, articulate a strong positioning, build brand equity, achieve enrollment objectives, and strengthen alumni relationships. Our services include strategic marketing counsel, constituent research, public affairs and crisis communications consulting, interactive marketing strategy and implementation, advertising creative and media placement, and award-winning design and editorial services. Stein Communications 3900 North Commerce Drive, Ste 200 Atlanta, GA 30344 404-875-0421 www.steincommunications.com For over forty years, Stein has provided creative marketing solutions to schools, colleges and universities throughout the country. Stein’s capabilities include market research, branding, researchdriven publications, advertising, direct marketing, web site development, web site personalization and community building tools, broadcast email, and DVD/CD-ROM development. Clients include DePaul University, Arizona State University, College of Charleston, Belmont University, St. Andrew’s-Sewanee School, Susquehanna University, Lipscomb University, College of Santa Fe, Emory & Henry College, Rider University, Hobart and William Smith Colleges, Foxcroft School, Marymount Manhattan College, Barton College, and Presbyterian College. If you need a marketing partner who can provide solutions to all of your marketing challenges, the choice is simple: Make it Stein. Keeling & Associates helps colleges and universities, campus educators, and professional organizations promote student success and do their best work. Through vision, ideas, experience and commitment, our projects have included: • Institutional strategy and planning • Linking academic and student affairs • Organizational restructuring • Program reviews • Faculty and staff professional development • Capacity building to develop, assess, and document indicators of operational effectiveness • Student learning outcomes and institutional effectiveness Stamats Inc. 615 Fifth Street SE P.O. Box 1888 Cedar Rapids, IA 52406-1888 800-553-8878 319-364-6167 319-365-5421 fax www.stamats.com Stamats has been serving the higher education marketing community for more than eight decades, offering the most complete range of research, planning, consulting, creative and marketing communications products and services in the industry. Stamats helps college and university leaders achieve their marketing, recruiting and fundraising goals through the creation of customized, integrated marketing solutions. Our results-focused work is the product of a unique and disciplined blend of scientiﬁc analysis (market research) and strategic creativity, supported by an in-house staff of more than 60 seasoned consultants, research analysts, writers, designers and program managers. Hezel Associates, LLC 1201 East Fayette Street, Suite 44 Syracuse, NY 13210 800-466-3512 www.hezel.com CD 12 | June 2007 universitybusiness.com/consulting http://www.thelawlorgroup.com http://www.maguireassoc.com http://www.austengroup.com http://www.stamats.com/clients http://www.keelingassociates.com http://www.steincommunications.com http://www.lipmanhearne.com http://www.stamats.com http://www.hezel.com http://universitybusiness.com/consulting

Table of Contents for the Digital Edition of University Business - June 2007

Contents
College Index
Company Index
Advisory Board
Editor's Note
Virginia Tech Coverage
Sense of Place
Viewpoint
Admissions
On The Hill
Future Shock
Independent Outlook
Internet Technology
I Wanna Be Rich
Smart and Sustainable
Walking the Talk
Steering Toward Sustainability
An Organizing Principle for Colleges and Universities
News Shorts
News Shorts
It’s Not Easy Eating Green
Facilities Focus
The New Face of ERP
Document Management Across Campus
What's New
Direct Connect
Calendar of Events
End Note
Annual Directory of Higher Education Consultants

University Business - June 2007