University Business - October 2006 - (Page 24)

MARKETING who positions himself as an expert. Schultz helped conference attendees recognize they are part of the marketing machinery of a services business rather than a products business. In the service business, he explained, the output is cre- ated cooperatively by faculty and staff, and by the students they serve: They cre- ate value together. The core service of education is co-cre- ated by the supplier with the customer, Schultz explained. A school's service is emergent, unstructured learning, largely uncertain in terms of specific outcome, he said. We can help! Finally, Schultz reminded conference Today's prospective students are polychronic: They're processing The ELMO TT-02 XGA-output Visual Presenter can deliver presentations that will command your multiple information students' attention, help improve their comprehen- streams simultaneously. sion, retention and test scores. Students will be prepared to move ahead to the next level and help schools meet NCLB compliance standards. attendees of one of marketing's most im- It can enrich presentations in science classrooms. The portant, yet most ignored, contemporary TT-02's microscope-friendly camera head rotates so that it fundamental principles. What you say is easy to line up precisely with the microscope is considerably less important than where eyepiece to display minute details of slides. No you say it, he warned. Because if you lens coupling devices are needed. can't get your information through to It can make it easier for students to your audience, it really makes no differ- understand the subject matter with sharp, color-accurate visuals of 3D ence what you say. objects and documents. The TT-02's superb Co-authored with his wife, Heidi, optical system-high-quality 5.3x optical zoom, 8x digital zoom and Schultz's book IMC, The Next Genera- one-touch auto focus - delivers detailed close-ups. tion: Five Steps for Delivering Value and The unique arm design makes it possible to position the camera for Measuring Financial Returns McGraw- almost infinite variety of point-of-view images. The sturdy arm can be Hill, 2003 details a five-step integrated moved up and down smoothly to get just the right angle for the marketing communication process he teacher's presentation needs. It keeps images sharp and clear, and the stable camera-head arm stays in believes can help to align a college or uni- position for precise focusing and does not versity with its key audiences. Those steps, transmit vibrations from the table or desk. adapted from the book for a higher educa- Lightweight and easy to transport, the tion audience, are: TT-02 is available at a budget- 1. Identification of students from be- sensitive price. havioral data 2. Valuation of students or other au- diences ELMO TT-02 3. Creation and delivery of messages TEACHER'S TOOL and incentives The Budget-Sensitive Solution 4. Estimation of return-on-student/ audience investment 5. Budgeting investments , audi- ence-specific allocation, evaluation, Request a demo today at www.elmousa.com/presentation and recycling. ELMO USA Corp. Toll Free 1-800-947-3566 24 | October 2006 universitybusiness.com Mrktg1006.indd 24 9/21/06 9:46:44 AM http://www.elmousa.com/presentation http://www.elmousa.com/presentation http://universitybusiness.com

Table of Contents for the Digital Edition of University Business - October 2006

Contents
College Index
Company Index
Advisory Board
Editor's Note
Behind the News
Marketing
Future Shock
Admissions
Viewpoint
Financial Aid
On the Hill
Beyond Baldrige
Made in America
Wiring the Dining Experience
Lighting The Way
Internet Technology
What's New
Calendar of Events
Direct Connect
End Note

University Business - October 2006

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