CONTENTS
UniversityBusiness october 2010
Cover Story
61 Welcome Alumni
by ron schAchter
Colleges and universities are trying innovative approaches—face-to-face and online—to reach more alumni, young and old.
F e at u r e S
38 survey savvy
by cArol pAtton
The power of survey results and how institutions are using them.
47 perfecting the pitch
by tim gorAl
52 business continuity
plan refresh
by Ann mcclUre
A new book explains how colleges and universities can increase media exposure.
Is your plan ready to withstand a disaster?
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Table of Contents for the Digital Edition of University Business - October 2010