University Business - November 2006 - (Page 81)

A D V E R T IS E M E N T E-retention program keeps students on track New enrollment management program from Hobsons helps Xavier University boost retention A t Xavier University in Cincinnati, freshmen recently re- retention survey to rising sophomores. That sophomore survey, ceived a survey via email that essentially asked, How which seeks to identify students who may not return to school are things going? The students were encouraged to re- in the fall, had traditionally generated about 160 responses when port any difficulties in their transition to college life and to seek it was sent by mail. This year, with EMT Retain, the survey was help in overcoming them. sent electronically, and 380 students responded. The freshmen survey and another like it that went to par- We more than doubled the response rate, said Mr. Schiess. ents are part of Xavier's long-established and highly regarded Also, we got the responses back much sooner than we did with Service and Satisfaction program that is designed to improve the paper surveys, which gave us more time for intervention. the school's retention rate the He said the school saw similar im- What we have percent of incoming students who provements in responses to an e- developed is an ultimately graduate. What was new survey of parents about their chil- about the program this year was dren's satisfaction with Xavier. early warning the transition to a sophisticated electronic communications and system that helps us A comprehensive reporting system from a paper- e-communications system keep our students. based system. EMT Retain does more than just - Adrian Schiess, Xavier University The electronic retention sys- deliver surveys. It is a comprehen- tem, called EMT Retain, was developed jointly by Xavier and sive e-communications system that helps categorize at-risk stu- Hobsons, a Cincinnati-based company that provides Enrollment dents according to the reasons they are in danger of dropping Management Technology to colleges and universities world- out, such as financial problems, poor academic performance, wide. According to Adrian Schiess, Xavier's Director for Student social issues or health concerns. At Xavier, these students are Success and Retention, EMT Retain enables administrators to given counseling and other assistance to help keep them en- quickly identify students who are at risk of dropping out. rolled, and the university uses EMT Retain to send them inter- vention e-communications that provide additional information A personalized approach to retention and guidance. This is automation that creates personalization, said Mr. According to Mr. Schiess, Xavier's effort to improve reten- Schiess, who launched Xavier's retention program 17 years ago tion has yielded significant benefits, including improvements in and has become a national expert on the subject. Now I can its academic reputation, higher placement in college rankings know by the fourth or fifth week of school which students are and a stronger revenue base. at risk, and I have the information I need to address their prob- What we have developed is an early warning system that lems on an individual level. helps us keep our students and improve our institution, Mr. EMT Retain was first used last summer to deliver an annual Schiess said. 2005 National First-to-Second Year Retention Rates, By Type of Institution Type of Institution Average Retention Rate Two-Year Public 51.6 Two-Year Private 61.7 BA/BS Public 66.4 BA/BS Private 70.9 Xavier University 90.0 Source: ACT Institutional Data File, 2005; Xavier University Additional information about EMT Retain may be found at http://emt.hobsons.com/products/retain-product.html. 18 ddni.daeerf nosboH MP 15:22:21 60/02/01 http://emt.hobsons.com/products/retain-product.html http://emt.hobsons.com/products/retain-product.html

Table of Contents for the Digital Edition of University Business - November 2006

Table of Contents
College Index
Company Index
Advisory Board
Editor's Note
Stats Watch
People Watch
Sense of Place
Viewpoint
Marketing
Human Resources
Money Matters
Community Colleges
Wireless: The "n" is Near
TECH Central
Rising Stars
Coming Back from Katrina
Business Technology
What's New
Calendar of Events
Direct Connect
End Note

University Business - November 2006

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