University Business - December 2007 - (Page 5) CONTENTS FOCUS 23 27 31 34 37 40 Viewpoint ROBERT J. SMITH Helping small campus performing arts centers survive. Admissions HOWARD AND MATTHEW GREENE Admission trends to watch for. On The Hill ALAN DESSOFF HEA, endowment payments are key issues awaiting action. Marketing ROBERT A. SEVIER Applying experience marketing in the real world. Future Shock JAMES MARTIN AND JAMES E. SAMELS Painting the ivory towers green. Independent Outlook RICHARD EKMAN Architecture’s effect on messages conveyed about an institution. 14 BEHIND THE NEWS COURSE CATALOG Green chemistry class trends SENSE OF PLACE Parking garage at Clemson University’s auto research center IN EVERY ISSUE COLLEGE INDEX COMPANY INDEX ADVISORY BOARD EDITOR’S NOTE 8 10 10 12 WHAT’S NEW CALENDAR OF EVENTS END NOTE 71 74 76 University Business, volume 11, number 12 (ISSN: 1097-6671), is published monthly. A publication of University Media, Inc. (a wholly owned subsidiary of Professional Media Group LLC), 488 Main Avenue, Norwalk, CT 06851. Phone: (203) 663-0100, Fax (203) 663-0149. Periodicals postage paid at Norwalk, CT and additional mailing offices. POSTMASTER: send address changes to Fran Cassone, University Business, 488 Main Avenue, Norwalk, CT 06851. E-mail: fcassone@promediagrp.com. University Business is a registered trademark of University Media, Inc., a division of Professional Media Group. universitybusiness.com December 2007 | 5 http://universitybusiness.com
Table of Contents Feed for the Digital Edition of University Business - December 2007 University Business - December 2007 Contents College Index Company Index Advisory Board Editor's Note Behind the News Viewpoint Admissions On The Hill Marketing Future Stock Independent Outlook Technology Spending Survey '08 Conference Call A Working Education 30 Smart Business Ideas Educause in Emerald City What's New Calendar of Events End Note University Business - December 2007 University Business - December 2007 - University Business - December 2007 (Page Cover1) University Business - December 2007 - University Business - December 2007 (Page Cover2) University Business - December 2007 - University Business - December 2007 (Page 1) University Business - December 2007 - University Business - December 2007 (Page 2) University Business - December 2007 - Contents (Page 3) University Business - December 2007 - Contents (Page 4) University Business - December 2007 - Contents (Page 5) University Business - December 2007 - Contents (Page 6) University Business - December 2007 - Contents (Page 7) University Business - December 2007 - College Index (Page 8) University Business - December 2007 - College Index (Page 9) University Business - December 2007 - Advisory Board (Page 10) University Business - December 2007 - Advisory Board (Page 11) University Business - December 2007 - Editor's Note (Page 12) University Business - December 2007 - Editor's Note (Page 13) University Business - December 2007 - Behind the News (Page 14) University Business - December 2007 - Behind the News (Page 15) University Business - December 2007 - Behind the News (Page 16) University Business - December 2007 - Behind the News (Page 17) University Business - December 2007 - Behind the News (Page 18) University Business - December 2007 - Behind the News (Page 19) University Business - December 2007 - Behind the News (Page 20) University Business - December 2007 - Behind the News (Page 21) University Business - December 2007 - Behind the News (Page 22) University Business - December 2007 - Viewpoint (Page 23) University Business - December 2007 - Viewpoint (Page 24) University Business - December 2007 - Viewpoint (Page 25) University Business - December 2007 - Viewpoint (Page 26) University Business - December 2007 - Admissions (Page 27) University Business - December 2007 - Admissions (Page 28) University Business - December 2007 - Admissions (Page 29) University Business - December 2007 - Admissions (Page 30) University Business - December 2007 - On The Hill (Page 31) University Business - December 2007 - On The Hill (Page 32) University Business - December 2007 - On The Hill (Page 33) University Business - December 2007 - Marketing (Page 34) University Business - December 2007 - Marketing (Page 35) University Business - December 2007 - Marketing (Page 36) University Business - December 2007 - Future Stock (Page 37) University Business - December 2007 - Future Stock (Page 38) University Business - December 2007 - Future Stock (Page 39) University Business - December 2007 - Independent Outlook (Page 40) University Business - December 2007 - Independent Outlook (Page 41) University Business - December 2007 - Independent Outlook (Page 42) University Business - December 2007 - Technology Spending Survey '08 (Page 43) University Business - December 2007 - Technology Spending Survey '08 (Page 44) University Business - December 2007 - Technology Spending Survey '08 (Page 45) University Business - December 2007 - Technology Spending Survey '08 (Page 46) University Business - December 2007 - Technology Spending Survey '08 (Page 47) University Business - December 2007 - Conference Call (Page 48) University Business - December 2007 - Conference Call (Page 49) University Business - December 2007 - Conference Call (Page 50) University Business - December 2007 - Conference Call (Page 51) University Business - December 2007 - Conference Call (Page 52) University Business - December 2007 - Conference Call (Page 53) University Business - December 2007 - A Working Education (Page 54) University Business - December 2007 - A Working Education (Page 55) University Business - December 2007 - A Working Education (Page 56) University Business - December 2007 - A Working Education (Page 57) University Business - December 2007 - A Working Education (Page 58) University Business - December 2007 - A Working Education (Page 59) University Business - December 2007 - A Working Education (Page 60) University Business - December 2007 - 30 Smart Business Ideas (Page 61) University Business - December 2007 - 30 Smart Business Ideas (Page 62) University Business - December 2007 - 30 Smart Business Ideas (Page 63) University Business - December 2007 - 30 Smart Business Ideas (Page 64) University Business - December 2007 - 30 Smart Business Ideas (Page 65) University Business - December 2007 - 30 Smart Business Ideas (Page 66) University Business - December 2007 - Educause in Emerald City (Page 67) University Business - December 2007 - Educause in Emerald City (Page 68) University Business - December 2007 - Educause in Emerald City (Page 69) University Business - December 2007 - Educause in Emerald City (Page 70) University Business - December 2007 - What's New (Page 71) University Business - December 2007 - What's New (Page 72) University Business - December 2007 - What's New (Page 73) University Business - December 2007 - Calendar of Events (Page 74) University Business - December 2007 - Calendar of Events (Page 75) University Business - December 2007 - End Note (Page 76) University Business - December 2007 - End Note (Page Cover3) University Business - December 2007 - End Note (Page Cover4)
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