University Business - December 2007 - (Page 71)

W H AT ' S N E W Looking for higher-education technology products and services? Start here. Edited by Michele Herrmann A Better Return on Your Investment An increase in applications is nice for an institution, but does it lead to recruiting the right students and to a good return on investment? Maguire Associates is offering Empowr, a customized service that provides IHEs with meaningful information and insight into student recruitment. It enables decision makers to identify and differentiate between their most and least likely applicants and those whom their IHE can influence to apply. Clients receive a comprehensive overview of their recruitment results, analytics that apply to their current pool of prospective students, recommendations for improving their recruitment ROI, and new insight to support practical decision making. The service costs around $30,000. Visit www.maguireassoc.com. Professional Photos in a Snap Looking for an inexpensive alternative to Photoshop? Corel’s Paint Shop Pro Photo X2 enables users to make their digital pictures look more professional fast. The software offers a wide selection of photo editing features, ranging from automatic tools for quick fixes to precision controls for fine-tuning. It has a number of new features. An Express Lab mode enables users to view and edit dozens of photos quickly, without having to open each image individually. Makeover Tools, such as the Thinify and Eye Drop, allow for touchups. The Auto-Preserve Originals option encourages making experimental changes without worrying about losing the original image. It is offered at $59.99, with licensing options available. Check it out at www.corel.com. Keeping Information Personal and Safe Unfortunately, obtaining and selling identity-related information is a profitable venture nowadays. Velosecure’s Identity Finder is designed to reduce the risk of data leakage by automatically finding personal information in files, e-mails, web browser data, and system areas, or even where a user may not know it exists. This can range from the obvious (Social Security numbers) to the overlooked (addresses). It then gives users the option to permanently shred the information, quarantine it to a secure location, or protect it through encryption. For the enterprise edition, the software requires Windows Vista, Windows Server 2003, Windows XP, or Windows 2000. Pricing starts at $25 per user but is discounted for higher education based on volume. Campuswide licenses are also available. Visit www.identityfinder.com. Like Having Two Computers in One Parall Parallels Desktop 3.0 for Mac, by Parallels, bridges the software gap between Intel-based Macs and by PCs b enabling users to run Windows, Linux, or any other OS and their applications at the same time as Mac OS X, without rebooting and at full native speeds. Users can easily drag and drop files between betwe Windows and Mac OS X. This release has more than 50 new features such as 3D graphics and security secur settings and improvements such as Shared Folders and Boot Camp and USB 2.0 supports. SmartSelect opens Window files with Mac applications and vice versa as an “on the fly” setting or Smart default, while SnapShots preserves the virtual machine (the software in which the guest OS runs) the de against again malware and system crashes in just one click. Parallels Explorer browses Window files without having havin to start the virtual machine or launch Windows. It costs $79.99. Visit www.parallels.com. universitybusiness.com December 2007 | 71 http://www.maguireassoc.com http://www.corel.com http://www.identityfinder.com http://www.parallels.com http://universitybusiness.com

Table of Contents Feed for the Digital Edition of University Business - December 2007

University Business - December 2007 Contents College Index Company Index Advisory Board Editor's Note Behind the News Viewpoint Admissions On The Hill Marketing Future Stock Independent Outlook Technology Spending Survey '08 Conference Call A Working Education 30 Smart Business Ideas Educause in Emerald City What's New Calendar of Events End Note

University Business - December 2007

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