University Business - December 2008 - (Page 5)

CONTENTS UniversityBusiness December 2008 COVER STORY 45 50 Best Branding Ideas BY UNIVERSITY BUSINESS STAFF A compendium of effective ways— some low-cost or no-cost—that colleges and universities are using to create and communicate their brands. F E AT U R E S Directory 27 2009 AnnualServices to Financial The University Business guide to financial services and systems for college and university management. 41 Look Before You Leap BY BARBARA KAUFMAN 52 Remedial Nation BY RON SCHACHTER Needs assessment and careful selection are the keys to a successful consulting relationship. As two- and four-year colleges face an onslaught of unprepared students, they are turning to new strategies. December 2008 | 5

Table of Contents for the Digital Edition of University Business - December 2008

University Business - December 2008
Editor's Note
College Index
Company Index
Advisory Board
Behind the News
Sense of Place
Human Resources
2009 Annual Directory to Financial Services
Future Shock
Independent Outlook
Endowment Management
Look Before You Leap
50 Best Branding Ideas
Remedial Nation
What's New
Facilities Focus
End Note

University Business - December 2008