University Business - July 2013 - (Page 4)

Contents FOCUS 22 Financial Aid 52 Campus Report 24 Independent Outlook 48 Internet Technology By Katy Hopkins Pell Grant funding stability is key to college affordability By Thomas L. Hellie Weighing the benefits of collaboration versus uniformity By Seth Masket, Robert Duffy, and David Brown Restoring NSF's political science funds By Karine Joly After social media and MOOCs, watch out for crowdfunding 22 IN EVERY ISSUE ON TOPIC COLLEGE INDEX AD INDEX 8 12 12 BEHIND THE NEWS WHAT'S NEW 14 51 ARTICLES How to reach the next generation of students using integrated marketing The term "integrated marketing" isn't new anymore, but what does it really mean for the higher education marketing world, and why is it so important anyway? Isn't it enough that institutions already communicate with prospective students via direct mail, email, websites, and other channels? Maybe not. Eight things colleges should be doing for military spouses There are approximately 13 million spouses of active-duty service members and veterans in America today, and many of them are pursuing a college degree or continuing education to contribute to the health and welfare of their families. A university's web presence: The key hub for communicating distinctive qualities College marketers face the challenge of identifying and effectively communicating their institution's exceptional assets. A website redesign is one project that touches all aspects of a college or university and can help communicate what sets one institution apart from another. web-presence University Business, volume 16, number 7 (ISSN: 1097-6671), is published 12 times per year. A publication of University Media, Inc. (a wholly owned subsidiary of Professional Media Group LLC), 488 Main Avenue, Norwalk, CT 06851. Phone: (203) 663-0100, Fax (203) 663-0149. Periodicals postage paid at Norwalk, CT and additional mailing offices. Postmaster: send address changes to Fran Cassone, University Business, 488 Main Avenue, Norwalk, CT 06851. Email: University Business is a registered trademark of University Media, Inc., a division of Professional Media Group. 4 | July 2013 The latest sustainability trends at universitybusiness. com/green @universitybiz universitybusiness STAY CONNECTED Sign up for the UB Daily and other newsletters at universitybusiness. com/user/register

Table of Contents for the Digital Edition of University Business - July 2013


University Business - July 2013