self-titled - no. 2 - (Page 37) I f you’re like us and still reeling from My Bloody Valentine’s whirlwind of a reunion tour, you’re probably wondering one simple thing: How the hell did they do that? And by that, we mean the act of turning mid-sized venues into amusement park rides—sensory assaults on par with something you’d see at Universal Studios. A logical answer would be Kevin Shields’s battle-ready arsenal of cranked amps and chain-linked effects, created by a complete set of Death By Audio pedals. “I guess I’m over the thrill now, but yeah, it’s insane,” says Oliver Ackermann, founder of Death by Audio’s guitar pedal line and frontman of Brooklyn trio A Place to Bury Strangers. “Thinking about it, my brain is just mush.” Ackermann started DBA with Matt Conboy seven years ago. The company’s modest headquarters are in south Williamsburg at an art-collective building that shares a studio, a venue, a rehearsal space and more. 37 Shields’s order is the latest in a stream of direct DBA deals with such major artists as Nine Inch Nails, U2, Wilco, Spoon and TV on the Radio. And considering the rumored bidding war over A Place to Bury Strangers (we hear a certain major label is interested), it seems like only a matter of time before Ackermann moves from his two-man gig with a team of interns to a full-fledged operation funded by Marshall or Fender. Good thing Ackermann is too busy touring and working on his band’s second album to think much about it. That said, self-titled managed to steal an afternoon at Death by Audio to examine the guitar pedals that My Bloody Valentine brought on tour. Click on a pedal to hear what it sounds like. http://www.self-titledmag.com/home/2008/09/23/st-survived-my-bloody-valentine http://www.myspace.com/mybloodyvalentine http://www.myspace.com/mybloodyvalentine http://www.myspace.com/deathbyaudioshows http://www.universalorlando.com/ http://www.deathbyaudio.net/ http://www.aplacetoburystrangers.com/
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