Tech Directions - January 2008 - (Page 20)

cludes both recycling and composting, was just over 30 percent in 2003” (p. 2). In 1980, only 10 percent of MSW was recycled. All students should learn about the effect solid waste has on the environment and the importance of recycling. For example, according to Amador County, California (2005), each ton of recycled paper can save 17 trees, 380 gallons of oil, three cubic yards of landfill space, 4,000 kW of energy, and 7,000 gallons of water. One of the most important aspects of any recycling program is the advertising that provides information about and encouragement for recycling. Advertising aims to sell or provide information about a product, service, or concept. As we’ve discussed here, recycling is one very important concept. When creating advertisements, designers strive to create a message that will make the public aware of (1) the particular product, service, or concept; (2) its benefits; and (3) the reasons that they need to acquire the particular product or service or to adopt the particular concept. Tabletop tent card advertising is part of the broad category of pointof-purchase (POP)-type advertising. Tabletop tent card advertising refers to items like free-standing advertisements (e.g., an ad propped up on an easel), shaped Plexiglas standards with a message card or ad, or other shaped objects (e.g., cubes, pyramid, cylinders) with a message printed directly on them. In many instances, the message appears on both sides of the tent card. Tent cards are commonly found in restaurants, placed on dining tables to advertise deserts or dinner specials. Similar advertisements are also found on counter tops in gro- cery and department stores (Shackelford, 1989). The school lunchroom is an area where a great deal of waste is routinely discarded. It’s a great place for students to promote the value of recycling and explain recycling procedures. The Challenge Students will monitor the items that are disposed of and/or recycled in the school cafeteria Students do research on waste over a five-day pe5. Effectively use a computer and riod. They will then design a tent appropriate software programs to card that will encourage people to communicate an intended message reduce or recycle cafeteria solid in the form of a tent card. waste. 6. Obtain permission from the school’s administration to perform the activity and place the recycling tent cards on cafeteria tables during lunch. 7. Develop a strategy for collectSample ing and analyzing data that can be tent cards used to improve and support a cafeteria waste recycling/reduction program or to start such a program if one is not already in place. Limitations/Requirements Objectives On completing this activity, students will be able to: 1. Demonstrate the ability to effectively use key terms commonly associated with recycling and explain the outcomes of the activity. 2. Explain the importance of the recycling reduce, reuse, recycle model. 3. Work cooperatively to design and produce a recycling/reduction tent card and message that encourages people to recycle/reduce cafeteria solid waste. 4. Locate, assess, and use information. This activity has the following limitations or requirements: 1. Students will work in groups of two or three. 2. The tent card must be capable of being produced from 8-1/2" × 14" or smaller card stock or paper. 3. The tent card should include a written message along with pictures and/or drawings. 4. The tent card must be capable Materials/Equipment Computer with Internet access Internet research materials on municipal solid waste Recycling clip art Color printer Necessary worksheets 20 techdirections ◆ JANUARY 2008

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Tech Directions - January 2008

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