Chemical Processing - February 2008 - (Page 8)

<< Home is where the content is Our home page is the digital cover that tells you what’s inside and links you to it too SINCE THE ADVENT OF THE PERSONAL COMPUTER in the 1980s, gurus have been predicting the demise of print publications. But it’s been more than two decades and print persists. It persists in your hands right now. Despite an unrelenting trend to digital editions, the growing popularity of the iPhone, laptop computers and other digital devices, people still sometimes prefer ink and paper to 1’s and 0’s. And, in print, the front page or cover means a lot. Think about it — that’s where some of the most memorable items have appeared there: • Dewey defeats Truman as trumpeted by the Chicago Tribune • Neil Armstrong landing on the moon on the cover of Time • Paris falls to the Germans, as reported in the Manchester Guardian stay on top of the latest content on www.ChemicalProcessing.com is to subscribe to the RSS feed, found in the left navigation under “Site Resources.” Multimedia — Chemical Processing is increasingly expanding its multimedia offerings. This space smack dab in the middle of the home page houses the latest efforts. This includes a monthly “rambling” from Editor in Chief Mark Rosenzweig on industry issues. Check this spot frequently for new videos and podcasts. News/products/white papers — We are constantly adding new products, interesting news and white papers to the site. You can view the latest additions in each content area right on the home page. Current issue/issue archive — Ever nish reading a print article, make a mental note to show it to a friend, and then just forget about it? Then a month later you nally remember it and you don’t have the magazine anymore. You can solve that problem by visiting the www. CchemicalProcessing.com home page to view each issue by month by clicking on Issue Archive on the left-hand navigation. Voice archives — Do you like a particular columnist from the print edition? Read all of that person’s contributions on the web in their archive, found on the lefthand navigation under Voices. There are numerous other paths to quality content on the home page. This includes links to the complete Ask the Experts, our archived Webcasts, e-newsletter subscription links and the Plant Innovation Award (including the nominating form for 2008), Vaaler Award and Readers’ Choice Awards winners (all on our top navigation). Our left-hand navigation offers links to an events calendar, access to our 11 resource centers, and our digital edition. The home page is our most frequently changed page and gives our users our most recent content. The home page also serves as a conduit to the depth of our site via numerous navigation channels and internal site search. We don’t think we’ll be putting anything historic up on the home page, but we do hope that it’s memorable nonetheless. CP Michael Ermitage Senior Editor, Digital Media mermitage@putman.net www.chemicalprocessing.com The home page is our most frequently changed page and gives our users our latest content. Anybody who’s spent some time in a grocery-store checkout line can’t help but be drawn to the covers of the magazines purposely placed there — from Brittany Spears’ crazed eyes on the cover of Us Weekly to Barack Obama’s bright smile on the cover of Newsweek. The media’s attitude towards covers exists in digital as well. Web site home pages are their front pages and covers. They are designed to reel you in, either via images or print. The problem is that not every user experiences the home page as they can enter our Web site on any page, via search engine results, e-newsletter links, or forwards from friends and co-workers. If you haven’t visited the www.ChemicalProcessing. com home page in a while, or ever, here’s a sampling of the highlights. Most popular — We display, in the upper left-hand corner of the page, the most popular articles and downloads from the site. It’s here that you can learn what your peers are reading and nd out what subjects are the most widely followed. You can also nd the newest articles in this section of the site. Another easy way to 8 • February 2008 http://www.chemicalprocessing.com http://www.chemicalprocessing.com http://www.chemicalprocessing.com http://www.chemicalprocessing.com http://www.chemicalprocessing.com http://www.chemicalprocessing.com http://www.chemicalprocessing.com http://www.chemicalprocessing.com

Table of Contents Feed for the Digital Edition of Chemical Processing - February 2008

Chemical Processing - February 2008 Contents From the Editor ChemicalProcessing.com Field Notes In Process Energy Saver Compliance Advisor Nanoparticle Safety Raises Questions Take the Pressure Off Vacuum Systems Achieve Optimum Centrifugal Pump Performance Rethink Batch-Manufacturing Alarm Systems Dr. Gooddata Orlando Plant Pioneers HMI Migration Strategy Process Puzzler Plant InSites Equipment & Services Ad Index Product Spotlight/Classifieds End Point

Chemical Processing - February 2008

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