Food Processing - January 2008 - (Page 16)

By DIaNE TOOPS, NEWS & TRENDS EDITOR ROLLOUT a Mainstream Maxwell House goes upscale Under siege from premium coffee purveyors such as Starbucks and Peets, the mainstream coffee market has been losing share. In fact, Maxwell House, a $1 billion brand, lost 16 percentage points of market share in the first nine months of 2007. But Kraft Foods has a plan – make mainstream coffee premium. Maxwell House, Kraft’s Tarrytown, N.Y.-based unit, is redefining the mainstream coffee category by reformulating its coffee with 100 percent Arabica beans, making it the only major canned coffee brand to use the beans known for their superior quality, rich aroma and taste. The launch is supported by a multimillion-dollar “Brew Some Good” marketing campaign. “The ‘Brew Some Good’ campaign recognizes good on many levels – inside the coffee cup, in our lives and in our communities,” explains Lorraine Hansen, senior vice president and general manager of coffee. Varieties include: Original, Original Decaf, Colombian Supreme, Lite, French Roast, French Roast Decaf, Hazelnut and Vanilla. Suggested retail price is $8.59 for the 33-39-oz. plastic canisters with passthough handle, and $3.59 for the 11-13-oz. vacuum packs. a Chi-Chi’s salsa-on-the-go Chi-Chi’s Snackers, a brand of Austin, Minn.-based Hormel Foods Corp., brings salsa, one of America’s most popular condiments, out of the cupboard and into your lunch bag. Single-serving, 4-oz. portable packages offer consumers a chance to create a fiesta at any meal with three of Chi-Chi’s most popular varieties: Mild Salsa, Medium Salsa and Nacho Cheese. The fun-sized packs pair great with chips or provide a tasty alternative to ketchup or mayonnaise on a sandwich or wrap. We’d love to see a line extension of portable salsa packs with tortilla chips. Suggested retail price for a four-pack is $2.99. a Snapple juices up with superfruits Snapple, a brand of Cadbury Schweppes Americas Beverages, Plano, Texas, introduces Snapple Super Premium Juice Drinks. The new line of “good for you” drinks, packaged in tall, slim, 17.5-oz. bottles, boasts unique flavor combinations from super fruits. The launch marks the company’s first offering in the super premium juice category, which is up 14 percent since last year. Snapple Super Premium Juice Drinks are made of real fruit juice, all natural flavors and ingredients and added vitamins. They’re launching in four varieties: Goji Punch, created from the delicious flavor of goji berry originally found in the Himalayas and packed with vitamin A and antioxidant vitamin E; Peach Mangosteen, which supports a healthy immune system with vitamin A and antioxidant vitamins C and E and contains just 10 calories per serving; Noni Berry, derived from the flavors of exotic Polynesian fruit; and Kiwi Pear, which boosts both your metabolism and your mood with caffeine and the antioxidant EGCG, and contains just 10 calories per serving. “Our new Super Premium Juice Drinks will contribute to a healthy immune system and provide the metabolism-boosting benefits consumers look for, complete with plenty of the great taste that they expect from Snapple,” says Bryan Mazur, vice president and general manager of Snapple. “The exciting flavor combinations of the new Snapple Super Premium Juice Drinks include all-natural ingredients with added vitamins, and low-calorie options provide even more choices for Snapple enthusiasts.” Suggested retail price is $1.39. 16 • FOOD PROCESSING JaNuaRy 2008 WWW.FOODPROCESSING.COM http://www.FOODPROCESSING.COM

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Food Processing - January 2008 Contents Editor's Plate NewsBites The Trends Rollout Food Biz Kids Product Spotlight Seventh Annual Manufacturing Trends Surbey Product Development Ingredients Plant Operations Plant Operations & Packaging New Supplier Products Toops Scoops

Food Processing - January 2008

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