Food Processing - January 2008 - (Page 17)

a Pasta fortifies with fiber, calcium Getting picky kids to eat more healthfully just got easier with the introduction of Ronzoni Smart Taste pasta in five varieties – Spaghetti, Thin Spaghetti, Penne Rigate, Rotini and Elbows – courtesy of Harrisburg, Pa.-based New World Pasta. With three times the fiber of regular white pasta and the same amount of calcium as an 8-oz. glass of milk, Ronzoni Smart Taste looks and tastes like traditional white pasta, so the kids will never know the difference. It is also lower in calories and fat than traditional white pasta and contains no sodium, preservatives or cholesterol. Calcium and fiber are two key nutrients that can be lacking in children’s diets. According to the American Academy of Pediatrics, only about 30 percent of boys and 10 percent of girls ages 12-19 meet their daily calcium requirements. Among children 3-5, less than 60 percent get enough calcium, and among children 6-11, less than 40 percent of boys and 30 percent of girls get enough calcium. When it comes to fiber, most Americans consume only about half the recommended amount each day, according to the American Dietetic Assn. According to a Pennsylvania State University study, three out of four preschool-age children are not getting enough fiber. Among its many benefits, fiber promotes proper digestion and contributes to fullness, helping to prevent overeating. Suggested retail price for a 14.5-oz. package is $1.69. a Steak-umm adds burgers to lineup Reading, Pa.-based Steakumm Co. LLC beefs up its well-known premium sandwich steak brand with a new line of Steak-umm Burgers. The frozen, ready-to-cook, 1/3-lb. burgers are made from USDA-inspected beef chuck, packed six to a box, and available in three varieties: Original, Sweet Onion and Real Cheese , the latter two with pieces of onion or cheddar cheese mixed into each patty. The company launches the line with an aggressive awareness campaign that includes TV commercials, sponsorship of a NASCAR Sprint Cup car with prominent Steak-umm identification, and a Steak-umm show car with a grill built into the trunk that will be available for store openings and special events. “Steak-umm has built up enormous brand equity over 40 years as the leading sliced steak brand,” says President Sergei Szortyka. “We expect a combination of factors, our promotional efforts and the void in the marketplace left by the closing of Topps Meat Co. will drive strong sellthrough of our burger product both at launch and on an ongoing basis.” Suggested retail price is $8.99. a Chocolate + fruit + cereal = bliss She exudes fabulousness, an impeccable sense of style and a charming personality. She is the woman who seems to have it all together, all the time. Now we know her secret: Special K Bliss bars, the newest Special K snack option from Kellogg Co., Battle Creek, Mich. Special K Bliss bars come in two flavor combinations: Chocolatey Dipped Raspberry and Chocolatey Dipped Orange. With their combination of sweet, fruit-flavored pieces, crispy cereal and a chocolaty bottom layer, they offer women (especially) the unique flavor combinations of chocolate and fruit and the crispness of crunchy cereal. With only 90 calories, 2g of fat, 1g of saturated fat and zero trans fat per serving, each bar contains no cholesterol, 70mg of sodium and 9g of sugar. So they’re perfect for hoarding in your desk drawer for an afternoon snack. www.foodprocessing.com “I am excited to find a bar that offers a bold and out-of-the-ordinary flavor combination,” says Lisa Cohn, registered dietitian and spokesperson for the Special K brand. “At 90 calories per bar, it’s a perfect between-meal snack.” Suggested retail price for a sixbar box is $3.49. we add new products to our web site throughout the month. go to www. foodprocessing.com and click on the new food products resource center along the left navigation bar. January 2008 food processing • 17 http://www.FoodProcessing.com http://www.FoodProcessing.com http://www.foodprocessing.com

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Food Processing - January 2008 Contents Editor's Plate NewsBites The Trends Rollout Food Biz Kids Product Spotlight Seventh Annual Manufacturing Trends Surbey Product Development Ingredients Plant Operations Plant Operations & Packaging New Supplier Products Toops Scoops

Food Processing - January 2008

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