Food Processing - April 2008 - (Page 35)

N.J., is aimed at consumers who don’t need to know they are drinking vegetables, but who do want to take advantage of the health benefits of superfuits. Pomegranate Blueberry f lavor recently was joined by Acai Mixed Berry. Most consumers don’t notice they are also drinking sweet potatoes and purple carrots in their blast of berry. Just as the trends have followed function in fruits, the same is true of vegetables. “Vegetables that can be shown to activate Phase II Enzymes are gaining in popularity in nutraceutical research and in the marketplace,” says Zammer. Phase II Enzyme-inducing vegetables, which have potential to reduce the risk of certain types of cancer, include the well-known cruciferous family: broccoli, cabbages and cauliflower. In addition to colorful potatoes, Schueller sees trendy gourmet vegetable items like mini sweet peppers, purple baby artichokes and mixed while the health message of berbaby heirloom tomatoes. Heirries is resonating with consumers, loom tomatoes are a throwback convenience is still an issue. so to the era when farmers marfutureceuticals and other supplikets carried dozens of varieties ers are incorporating the health of tomatoes. They were juicy, benefits of berries in ingredient rich in real tomato f lavor and formulations. nutritionally superior to many modern varieties. Lycopene, the natural carotinoid antioxidant associated with prostate health, is found primarily in tomatoes and tomato products. In fact, a derivative of one of the heirloom tomatoes called the tangerine tomato is the richest source of the cis isomer of lycopene, which tends to increase lycopene concentration in blood. note to marketing there are two great opportunities here. first, consumers currently are showing a great interest in heirloom fruits and vegetables or any food product for which you can identify the source location. a ruby gold potato or Black krim tomato has cachet. second, a health claim is a powerful statement on any food product label. of the 12 fda-accepted health claims meeting “significant scientific agreement,” seven are related to fruits, nuts and vegetables: * fiber-containing grain products, fruits and vegetables and cancer. * fruits, vegetables and grain products that contain fiber, particularly soluble fiber, and risk of coronary heart disease. * fruits and vegetables and cancer. * folate and neural tube defects. * soluble fiber from certain foods and risk of coronary heart disease. * soy protein and risk of coronary heart disease. * plant sterol/stanol esters and risk of coronary heart disease. www.foodprocessing.com http://www.blueberry.org http://www.blueberry.org http://www.foodprocessing.com

Table of Contents Feed for the Digital Edition of Food Processing - April 2008

Food Processing - April 2008 Contents Editor's Plate NewsBites The Trends Rollout Food Biz Kids Consumer Taste Test - Indulgent, Superpremium Chocolate...at 3 Calories a Pop Cover Story - Annual Capital Spending Report - To Build or Not to Build? Ingredients - Trendy Fruits, Nuts and Vegetables Plant Operations - iPlant: Assessing the State of Automation Plant Operations - Your Sanitation Can Be Greener Packaging - For Which Oven? MRO Q&A New Supplier Products Toops Scoops

Food Processing - April 2008

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