Food Processing - May 2008 - (Page 13)

NEWS BITES •MARKETING• Food companies win integrated marketing awards Food and bever age companies were big winners at the promotion marketing assn.’s (pma) reggie awards, the “best of the best” integrated marketing campaign. winners were announced at the 25th annual integrated marketing conference in chicago in april. gatorade co. and its agency, Tpn, won a gold reggie in the business-to-business category for its gatorade/all-stars vpi program. godiva chocolatier and its agency, eastwest marketing group, did likewise in the experiential marketing (budget under $1 million) category for its godiva “decadence goes mobile” campaign. and stacy’s pita chip co. and its agency, TracyLocke, struck gold in the national consumer (budget between $1-5 million) category for its welcome to stacy’s campaign. cashing in with some silver reggies were wonka and its agency, bromley communications, in the multi-cultural/ethnic category for its wonkaarte “dia de los muertos” program; Lactalis Usa and its agency, eric mower and associates, in the small budget (less than $100,000) category for its bon appetite and bon voyage Lactalis Usa, the official cheese of ratatouille campaign; and maxwell House and its agency, ogilvyaction, in the Local, regional market (budget over $1 million) category for its maxwell House brew some good campaign. bronze reggie winners included the cartoon network in the small budget (less than $100,000) category for its Kellogg’s pop-tarts splitz create Your own webisode campaign; and whitewave Foods and its agency, The integer group, in the national consumer (budget under $1 million) for its silk soymilk “green caps for green energy” campaign. mcdonald’s and its agency, arc worldwide, won both a silver award in the national consumer category and gold in the age specific category for its mcdonald’s shrek campaign. Briefly Minneapolis-based Target Corp. eliminated trans fats from its entire Archer farms line of private label foods in January. The discount retailer claims the Archer farms portfolio, which includes more than 2,000 items and is sold exclusively at Target’s stores, is “the first national proprietary food brand to eliminate added trans fats from its entire product portfolio.” NuTEC Comes Full Circle Hydraulic operation. Precise portioning. Accurate deposits. NuTEC’s C-Frame Portioning Depositors ﬁt right into production lines. 3 different models offer the versatility food processors need for empanadas, stuffed sandwiches, calzones, meat pies, stuffed poultry products, and many other ethnic foods. NuTEC Manufacturing The Shape Of Things To Come www.nutecmfg.com Phone: (815)722-2800 Fax: (815)722-2831 http://www.nutecmfg.com http://www.nutecmfg.com

Table of Contents Feed for the Digital Edition of Food Processing - May 2008

Food Processing - May 2008 Editor’s Plate NewsBites The Trends Rollout Food Biz Kids Product Developer turned Bean Counter The top-selling new products of 2007 The open road Back to the Big Easy Managing the global plant A new column with answers to your plant-fl oor questions New Supplier Products Toops Scoops

Food Processing - May 2008

For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.