Food Processing - May 2008 - (Page 29) top new products This year, net-new brands Frito-Lay’s Flat Earth fruit and vegetable chips, Stride gum and Vault beverages are experiencing great success. Nutrition, weight and disease There were 916 new food and beverage product introductions across food, drug, and mass channels (excluding Wal-Mart) in 2007, compared with 908 in 2006. While taste, variety, and convenience continue to be important to consumers, health and wellness is the current rage. Food and beverage winners in 2007 offered high-demand nutrition, weight management and disease management solutions. Their success points to a fundamental shift in consumers’ perceptions of food – not only a source of enjoyment and satisfaction, but a health solution with the potential to deliver very specific benefits, such as low sodium to manage high blood pressure, probiotics to boost immunity and whole grains for a healthy heart. As aging baby boomers find their blood pressure rising, it’s not surprising that salt reduction led the way in 2007. And lowering salt is perceived by consumers to be good for the entire family. The winner was Campbell’s Reduced Sodium Soup, which consists of 85 SKUs, and was the top selling brand with sales of $101 million in the first year. Birds Eye Steamfresh offers a quick and convenient way to cook frozen veggies while retaining taste, texture and nutrients and using a packaging technology that will change other frozen foods. Fiber One snack bars deliver 35 percent of the recommended daily fiber intake and they are ideal for on-thego consumers. And Sara Lee Hearty & Delicious breads deliver both fiber and whole grains. DanActive yogurt drinks give immunity a boost, and Dannon Activia Light aids digestion. Extending day parts, Gatorade A.M. (with sales of $70 million) sports drinks were introduced for morning routines and to replenish fluids lost during sleep. Vault soft drinks provide a boost for energy-impaired, overworked consumers. “These brands are case studies in how to surpass abysmally low new product success rates in the CPG marketplace, where Last year’s top new products focused on low-sodium, probiotics and fiber to manage health problems, according to the annual IRI list. - By Diane Toops, News & Trends Editor w products www.foodprocessing.com may 2008 food processing • 29
Table of Contents Feed for the Digital Edition of Food Processing - May 2008 Food Processing - May 2008 Editor’s Plate NewsBites The Trends Rollout Food Biz Kids Product Developer turned Bean Counter The top-selling new products of 2007 The open road Back to the Big Easy Managing the global plant A new column with answers to your plant-fl oor questions New Supplier Products Toops Scoops Food Processing - May 2008 Food Processing - May 2008 - Food Processing - May 2008 (Page Cover1) Food Processing - May 2008 - Food Processing - May 2008 (Page Cover2) Food Processing - May 2008 - Food Processing - May 2008 (Page 3) Food Processing - May 2008 - Food Processing - May 2008 (Page 4) Food Processing - May 2008 - Food Processing - May 2008 (Page 5) Food Processing - May 2008 - Food Processing - May 2008 (Page 6) Food Processing - May 2008 - Editor’s Plate (Page 7) Food Processing - May 2008 - Editor’s Plate (Page 8) Food Processing - May 2008 - Editor’s Plate (Page 9) Food Processing - May 2008 - Editor’s Plate (Page 10) Food Processing - May 2008 - NewsBites (Page 11) Food Processing - May 2008 - NewsBites (Page 12) Food Processing - May 2008 - NewsBites (Page 13) Food Processing - May 2008 - The Trends (Page 14) Food Processing - May 2008 - The Trends (Page 15) Food Processing - May 2008 - Rollout (Page 16) Food Processing - May 2008 - Rollout (Page 17) Food Processing - May 2008 - Rollout (Page 18) Food Processing - May 2008 - Food Biz Kids (Page 19) Food Processing - May 2008 - Food Biz Kids (Page 20) Food Processing - May 2008 - Food Biz Kids (Page 21) Food Processing - May 2008 - Product Developer turned Bean Counter (Page 22) Food Processing - May 2008 - Product Developer turned Bean Counter (Page 23) Food Processing - May 2008 - Product Developer turned Bean Counter (Page 24) Food Processing - May 2008 - Product Developer turned Bean Counter (Page 25) Food Processing - May 2008 - Product Developer turned Bean Counter (Page 26) Food Processing - May 2008 - Product Developer turned Bean Counter (Page 27) Food Processing - May 2008 - The top-selling new products of 2007 (Page 28) Food Processing - May 2008 - The top-selling new products of 2007 (Page 29) Food Processing - May 2008 - The top-selling new products of 2007 (Page 30) Food Processing - May 2008 - The open road (Page 31) Food Processing - May 2008 - The open road (Page 32) Food Processing - May 2008 - The open road (Page 33) Food Processing - May 2008 - The open road (Page 34) Food Processing - May 2008 - The open road (Page 35) Food Processing - May 2008 - The open road (Page 36) Food Processing - May 2008 - Back to the Big Easy (Page 37) Food Processing - May 2008 - Back to the Big Easy (Page 38) Food Processing - May 2008 - Back to the Big Easy (Page 39) Food Processing - May 2008 - Back to the Big Easy (Page 40) Food Processing - May 2008 - Back to the Big Easy (Page 41) Food Processing - May 2008 - Back to the Big Easy (Page 42) Food Processing - May 2008 - Managing the global plant (Page 43) Food Processing - May 2008 - Managing the global plant (Page 44) Food Processing - May 2008 - Managing the global plant (Page 45) Food Processing - May 2008 - Managing the global plant (Page 46) Food Processing - May 2008 - Managing the global plant (Page 47) Food Processing - May 2008 - Managing the global plant (Page 48) Food Processing - May 2008 - A new column with answers to your plant-fl oor questions (Page 49) Food Processing - May 2008 - New Supplier Products (Page 50) Food Processing - May 2008 - New Supplier Products (Page 51) Food Processing - May 2008 - New Supplier Products (Page 52) Food Processing - May 2008 - New Supplier Products (Page 53) Food Processing - May 2008 - New Supplier Products (Page 54) Food Processing - May 2008 - New Supplier Products (Page 55) Food Processing - May 2008 - New Supplier Products (Page 56) Food Processing - May 2008 - New Supplier Products (Page 57) Food Processing - May 2008 - Toops Scoops (Page 58) Food Processing - May 2008 - Toops Scoops (Page Cover3) Food Processing - May 2008 - Toops Scoops (Page Cover4)
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