Food Processing - June 2008 - (Page 24)

OLLOUT by Diane Toops, News & Trends Editor KRAFT’S ‘DO-OVER’ FOR BAGELS AND CREAM CHEESE Many consumers are looking for a wholesome grab-and-go breakfast option, and Northﬁeld, Ill.-based Kraft Foods might have a $100-million idea with the rollout of Bagel-fuls, a golden bagel and Philadelphia cream cheese rolled into one. It’s much more convenient and portable than Philadelphia To Go bagels, a refrigerated kit with a single-serve bagel, a 1-oz. tub of Philly and a plastic knife, which launched in 2003, but failed to catch on. Available in the frozen section, all you have to do is heat it in the toaster or microwave. Or you can store and eat it right out of the refrigerator. A good source of calcium and seven vitamins and minerals, Bagel-fuls have 200 calories or less, 6g of fat or less, 220mg of sodium or less and 0g trans fat per serving. Plus, they meet Kraft’s Sensible Solution criteria. Varieties include: Original (plain bagel with plain cream cheese), Cinnamon (cinnamon and brown sugar bagel with cinnamon cream cheese), Whole Grain (whole grain bagel with plain cream cheese); Strawberry (plain bagel with strawberry cream cheese) and Chive (plain bagel with chive cream cheese). “Most people realize the importance of a good breakfast, but during hectic mornings they don’t often have time to prepare a warm, satisfying breakfast before getting out the door,” says Chitra Ebenezer, director of marketing for Kraft Cheese & Dairy. Suggested retail price is $2.39 KID-FRIENDLY MINI PASTA … AND A CHILDREN’S BOOK Sadly, only one in four families eats together every night, according to Parade magazine. Barilla America, Bannockburn, Ill., introduces Barilla Piccolini, the ﬁrst line of miniature classic Italian pasta shapes. RESTAURANTQUALITY SAUCES IN A POUCH The Bertolli brand of Unilever USA, Englewood Cliﬀs, N.J., debuts Bertolli Premium Pasta Sauce, three restaurantinspired sauces in a stand-up pouch for two that cook in only 90 seconds. Each sauce features “hero” ingredients (like succulent olives, earthy mushrooms and plump plum tomatoes) in a thick base of crushed tomatoes. They are ﬁnished oﬀ with sautéed onions, garlic and Bertolli olive oil. Bertolli Premium contains ﬂavorful crushed tomatoes rather than the tomato paste typically found in jarred sauces. These sauces use the natural sweetness of carrot juice so they contain no added sugar or artiﬁcial sweeteners. They meet the FDA requirements for being low in saturated fat, with 1g or less of saturated fat per serving. They also qualify for the Unilever Eat Smart designation. Varieties include: Champignon and Portobello Mushroom (a combination of earthy champignons and tender portobellos), Sun Ripened Tomato and Olive and Summer Crushed Tomato and Basil. Tomato sauce can be fantastic or ﬂavorless, divine or dreary, and is often revered as a skill to master. Restaurantstyle sauces are much more appealing to the senses, but often diﬃcult to replicate at home for special occasions and a near impossibility for everyday dining. Bite-sized Piccolini, which means “little ones” in Italian, are ready in seven minutes and are perfect for the whole family. Kids love the “just for me” size, while parents enjoy the traditional shapes. With a quick cook time of seven minutes, Piccolini keeps its al dente texture. Varieties include Mini Farfalle, Mini Penne, Mini Wheels, Mini Fusilli and Mini Ziti. They’re available in select markets, primarily in the Northeast. As part of its Kids Italian Table initiative, Barilla has teamed up with children’s book publisher Scholastic to create a custom story and activity book about sharing family meals. Available in the May issue of Scholastic Parent & Child and on Scholastic.com, Mealtime Magic is ﬁlled with kid-friendly activities that capture the imagination of families and make cooking traditional Italian dishes a memorable experience. “As the world’s No. 1 pasta maker, Barilla is passionate about bringing families together and teaching children to enjoy wholesome meals at an early age,” says Kirk Trofholz, president of Barilla America. “Barilla and Scholastic strive to teach and inspire children to broaden their understanding of the world around them, such as the spirit of authentic Italian cooking.” Suggested retail price for a 16-oz. box is $1.39. “Cooking doesn’t have to be intimidating or time consuming,” says Donna Barker, marketing director. “We want to help the home chef build conﬁdence by delivering foolproof methods of cooking at home.“ Suggested retail price ranges from $2.15-2.89. 24 • FOOD PROCESSING JUNE 2008 FOODPROCESSING.COM http://FOODPROCESSING.COM

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Food Processing - June 2008 Editor's Plate NewsBites Show Report The Trends Rollout Food Biz Kids Consumer Taste Test A Bevy of New CEOs Ingredients Packaging Plant Operations MRO Q&A New Supplier Products Toops Scoops Contents

Food Processing - June 2008

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