Food Processing - June 2008 - (Page 25)

We add new products to our web site throughout the month. Go to www.FoodProcessing.com and click on the New Food Products Resource Center along the left navigation bar. FRITO-LAY BEGINS PINCHING SALT PepsiCo’s Frito-Lay North America business unit, Plano, Texas, launches Pinch of Salt, a low-sodium version of some of its most popular brands: Lay’s potato chips, Tostitos tortilla chips, Fritos corn chips and Ru es potato chips. While Frito-Lay snack chips are generally moderate in sodium to begin with, the Pinch of Salt line gives snackers an even-lower-sodium chip that contains 75mg of sodium per 1-oz. serving. Depending on the Pinch of Salt product, sodium is 30 to 50 percent less than the original products. They ﬁt strategically within Frito-Lay’s health and wellness portfolio, providing a variety of options for a healthier lifestyle. “The No. 1 request from our consumers is for low sodium versions of the products they love most,” says Jaya Kumar, CMO, Frito-Lay North America. “While consumers request low sodium versions of their favorite products, they aren’t willing to compromise on taste. The Pinch of Salt line still gives consumers great-tasting snack chips they want, but with less sodium than their original counterparts.” “While Pinch of Salt products [provide] low-sodium options, people would be surprised to learn that most of FritoLay’s core portfolio of snack chips have much less sodium than they think,” says Rocco Papalia, senior vice president, research and development. “Since the salt is on the chip’s surface, the salt ﬂavor is prominent compared to foods where the salt is cooked within.” Suggested retail price is $2.29. SOPHISTICATED WRAP FOR LUNCH On average, Americans consume more than four sandwiches per week, with 28 percent of us eating more sandwiches than we did in prior years. With the popularity of sandwiches growing, so too does demand for distinct and alternative lunch options. Consumers look for a more sophisticated and adventurous meal that provides unique ﬂavors and bread varieties. Solon, Ohio-based Nestle Prepared Foods Co. rolls out Lean Cuisine Flatbread Melts, which are soft on the outside and include ﬂavorful sauces, melted cheeses, high quality meats and other ingredients on the inside. The Flatbread Melts are similar to a high-end lunch wrap typically found at a restaurant or café. However, Flatbread Melts o er a more convenient way to enjoy an indulgent meal without the guilt, since they have only 330 calories and contain no more than 9g of fat. Varieties include: Chicken Philly – grilled white meat chicken, onions, peppers, pepperocini and a cheddar cheese sauce; Chophouse Steak – beef steak, onions, red peppers, blue cheese crumbles and a mild blue cheese ranch sauce; Pesto Chicken – grilled white meat chicken, sun dried tomatoes, red peppers and a creamy pesto sauce; and Chicken Ranch Club – white meat chicken, tomato, bacon, cheddar and mozzarella cheese with a ranch sauce in a delectable soft ﬂatbread. “Lean Cuisine Flatbread Melts give consumers new meal variety and a more sophisticated experience,” says Kristin Gibbs, director of marketing. STRAWBERRIES, GRANOLA HIDE THE FIBER A common consumer complaint about high-ﬁber foods is they lack taste. But Kellogg Co., Battle Creek, Mich., introduces All-Bran Strawberry Medley, which features bran ﬂakes and squares with granola clusters and real strawberries. There are 10-13g of ﬁber per serving. “It’s often preferable to get ﬁber through great-tasting, real food sources as opposed to ﬁber supplements because foods provide other vitamins and minerals essential to overall health that many supplements can’t match,” says Dr. John Johanson, practicing gastroenterologist at the Beloit Clinic, Beloit, Wis. “Unfortunately, people often don’t think high-ﬁber foods taste good,” he continues. “Once they taste new AllBran Strawberry Medley, they will be eager to swap their supplements.” Johanson adds, “Eating the recommended amount of ﬁber each day – about 25g for women and 38g for men – is a simple way to improve regularity. One bowl of All-Bran Strawberry Medley cereal provides about 40 percent of the recommended daily value for ﬁber for women. That’s about three times more ﬁber than the leading ﬁber supplement.” Suggested retail price is $3.89. FOODPROCESSING.COM JUNE 2008 FOOD PROCESSING • 25 http://www.FoodProcessing.com http://FOODPROCESSING.COM

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Food Processing - June 2008 Editor's Plate NewsBites Show Report The Trends Rollout Food Biz Kids Consumer Taste Test A Bevy of New CEOs Ingredients Packaging Plant Operations MRO Q&A New Supplier Products Toops Scoops Contents

Food Processing - June 2008

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