Food Processing - July 2008 - (Page 14) ollout by diane toops, news & trends editor Farewell to messy sPaghetti Pots according to a recent survey by ragu, a brand of englewood cliffs, n.J.-based Unilever, 57 percent of moms said it’s difficult to find a meal for their family that is both nutritious and convenient to prepare in less than 30 minutes. Busy moms (and dads) will appreciate Ragu Fresh & Simple, a new line of microwaveable pasta sauces in a pouch that are ready in only 90 seconds, faster than you can say “drive-thru.” they leave no messy pots to clean or half-empty jars in the fridge. Quick, wholesome weeknight meals are as easy as “clip it, pop it, pour it” — simply clip the corner of the pouch to vent, pop it in the microwave, pour the sauce directly onto pasta and toss out the empty package. Varieties include: Tomato, Onion & Garlic, Traditional Tomato Basil and Garden Veggie. like traditional ragu sauces, ragu Fresh & simple pouch products are all-natural with no artificial additives or preservatives. Plus, kids still get a full serving of veggies in every 1/2 cup of sauce without any added sugar. they are also a good source of fiber, vitamins a, c and e, contain lycopene and have no cholesterol, trans or saturated fat per serving. “ragu continuously seeks ways to make our products more convenient and healthy for busy families,” says donna Barker, marketing director. “we are proud to have created a product with the great taste and wholesome goodness of traditional ragu, updated for the changing needs of today’s on-the-go families.” suggested retail price is $2.14. riddle in the middle Mars Snackfood US, hackettstown, n.J., rolls out M&M’S Brand Ice Cream Treats. an ice cream bar on a stick that mirrors the look of classic m&m’s candy, each bar contains vanilla ice cream covered in a chocolaty coating then dipped in a chocolaty colored shell (red, green or blue). every treat contains a riddle on the stick from m&m’s spokescandies red and yellow. the answers, hidden beneath the ice cream, can only be solved upon finishing all three layers of fun. “we are really excited to launch m&m’s ice cream treats and make them the summer’s coolest treat,” says craig hall, general manager-ice cream. “m&m’s ice cream treats are bringing the classic fun and color that consumers associate with m&m’s chocolate candies to the ice cream aisle and freezers around the country.” to support the launch, though midJuly “team ice cream” will blitz high-traffic areas donned in traditional uniforms consisting of white pants and shirts with colorful bowties. at each stop there will be an ice cream oasis — an interactive old-fashioned ice cream parlor — where team ice cream will distribute coupons and samples so people can cool down with this treat. suggested retail price for a single treat is $1.49 and $3.99 for a package of five. Venom deliVers a chilly sting newly formed Dr Pepper Snapple Group, Plano, texas, wasted no time rolling out new products. the former cadbury schweppes unit introduces Venom, a low-carbohydrate/calorie energy drink “for those wanting to experience thrill seeking adventures.” it comes in an aluminum bottle, mixing the resealability and multiple use of plastic bottles with the familiarity of cans, which hold most energy drinks. available in Black Mamba, Mojave Rattler and regular, Venom provides the ingredients that consumers look for in their energy drinks, including caffeine, lcarnitine, guarana, ginseng and taurine. “Venom will accelerate dr Pepper snapple’s entry into the fast-growing energy drink market by delivering a jolt of energy in new killer packaging,” says charlotte dimery, director of marketing for Venom. “its piercing energy that strikes back in a new resealable bottle delivers something new and functional in the competitive energy landscape.” suggested retail price is $2.29. 14 • Food Processing July 2008 FoodProcessing.com http://foodprocessing.com
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