Food Processing - July 2008 - (Page 15) We add new products to our web site throughout the month. go to www.foodprocessing.com and click on the new food products resource center along the left navigation bar. Tropicana superpremium TargeTs young adulTs The premium juice category continues to experience significant growth. according to iri scanner data, the super-premium juice category has grown more than 15 percent in dollar sales over the past four years. chicago-based Tropicana Products Inc., a division of pepsico inc., launches Tropicana Pure Valencia 100 percent orange juice, a premium juice with a premium price. it’s targeted to single men and women aged 22 to 45, who seek premium juices outside the breakfast day part. Varieties include Pure Valencia, Pure Valencia Pulp and Pure Valencia Mango. crafted from the top 3 percent of Tropicana’s Florida orange harvest, pure Valencia contains only the juice from select Valencia oranges, which are known for their deep, rich color, exceptional juiciness and succulent taste. unlike other oranges, Valencias spend more than a year ripening on the tree, making them one of the sweetest oranges. fewer than 15 percent of Tropicana’s 400 groves qualify as potential sources for the new pure Valencia juices. “our craftsmanship in creating Tropicana pure Valencia gives consumers what they have told us they seek in a juice,” says ellie Halevy, director of marketing. “each bottle contains the passion of an organization with a long history of making great-tasting orange juice.” Tropicana pure Valencia is complemented by a line of four other premium, 100 percent pure juice flavors. They include: Raspberry Acai, Pomegranate Blueberry, Indian River Grapefruit and Peach Papaya Mango. suggested retail price for a 54-oz. hourglass-shaped bottle is $4.49, and $2.49 for the 12 oz. on-the-go size. casTing a line To THe Freezer a wealth of research has been released recently regarding the heart-healthy benefits of the omega-3 fatty acids dHa and epa, most commonly found in many KraFT mac & cHeese goes cracKers for more than 70 years, kids of all ages have gone crazy for “the cheesiest,” Kraft macaroni & cheese – also known as the blue box. now they (and others) can snack on mac anytime courtesy of a real stretch of this iconic brand: Kraft Macaroni & Cheese Crackers. These crunchy, baked, macaroni-shaped cheese crackers are made with real cheddar cheese. Varieties include Cheddar, White Cheddar and Mild Cheddar. “We’re excited to have transformed the cheesy taste everyone loves into a crunchy, delicious snack,” says sanford fink, brand manager at Kraft Foods, northfield, ill. “now people can now enjoy Kraft macaroni & cheese crackers anytime, anywhere whether it’s onthe-go from activity to activity, as part of a packed lunch for school or a fun afterschool snack.” suggested retail price is $2.99. types of seafood. Nestle USA, solon, ohio introduces four new Lean Cuisine Seafood Selections entrees, which offer 65 and 220mg of epa and dHa combined per serving, between 40 percent and 137 percent of the 160mg dV for the combination. With fewer than 350 calories and 8g of fat or less, the entrees are also an excellent source of lean protein. The new entrees include: Parmesan Crusted Fish (parmesan crusted whitefish filet topped with melted cheese with penne pasta, zucchini and yellow peppers in a light tomato and olive oil sauce with a touch of fire-roasted tomatoes); Shrimp Alfredo (shrimp with broccoli and peas in a creamy alfredo sauce with linguini noodles); Szechuan Style Stir Fry with Shrimp (shrimp and red peppers, snap peas, carrots and baby corn over whole wheat vermicelli in a spicy asian-style szechuan sauce); and Tortilla Crusted Fish (tortilla crusted whitefish filet with rice, poblano peppers, roasted red peppers and corn in a sour cream sauce topped with cheese). “usda’s mypyramid encourages americans to eat fish rich in omega-3s more often. lean cuisine seafood selections offer a convenient way for women to include more omega-3s into their diet,” says Kristin gibbs, director of marketing for lean cuisine. “We are proud to be among the first to offer such a wide variety of entrees featuring delicious seafood choices.” suggested retail price is $3.49. foodprocessing.com July 2008 food processing • 15 http://www.FoodProcessing.com http://foodprocessing.com
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