Food Processing - July 2008 - (Page 40) paC k ag i N g N o N - C a r b o N at e d b e v e r a g e XanGo Supplier: anchor glass; bottle and label design provided by Flow-design inc. Xango llC wanted to set apart its Mangosteen fruit fruit juice of the same name in a strikingly different bottle. the pinched-waist, tall, slender, clear glass container allows the burgundy fruit juice color to show through. the indented seam that curves up the side of the label is a border between the logo and embossed emblems of the mangosteen crosssection. the package is finished with a clear pSl label and contrasting orange color shrink top sleeve over a 33mm aluminum closure system. hand for easy pouring from the long neck, which is topped by a custom tamper evident closure system. the product comes in straight vodka or “raspberry-infused blue.” F l avo r e d a lCo h o l i C b e v e r ag e Saké2me Supplier: vitro packaging (label design provided by Spear) Sake2me llC’s self-named Japanese-style sake is a new entrant in this popular drink category, so differentiation was important. the smaller-than-usual container (6.3 oz) with a unique neck taper houses flavors ginger Mango, green tea, asian pear, and Yuzu Citrus. the bottles are made with up to 70 percent recycled glass. the clear, pressure-sensitive label is provided by Spear. diStilled Spirit UV Vodka Phillips Distilling Co. Supplier: anchor glass Form and functionality come together with artful label designs for a sophisticated, yet approachable package, the contest judges wrote. the 1.75-liter, pinched grip bottle fits the orgaNiC Food Del Monte Organic Pickles M. A. Gedney Co. Supplier: Saint-gobain Containers inc. organic brands leverage glass packaging for purity and a premium appeal. gedney is one of the first to package a certified organic line of pickles. the simple package also fills better and gives the pickles a long shelf life. orgaNiC beverage Tizane Beverages Supplier: leone industries another brand and company of the same name, the line of organic beverages uses a simple but custom glass package design to reinforce the unadulterated taste of botanicals sweetened with blue agave nectar (not sugars or highfructose corn syrup). the bottle also implies purity, flavor and balance. CoNverSioN Red Gold Salsa Red Gold Inc. Supplier: Saint-gobain Containers inc. red gold was honored for converting its salsa products from cans to a premium, 16-oz. glass jar with resealability. Colt reichart of the family that owns red gold said the new package made for an immediate 17 percent increase in sales. GPI also gave an award to Avon Products Inc. for its Anew Clinical cosmetics and to the Orange Community Recycling Div. of the Orange County (Calif.) Solid Waste Management Dept. for its recycling program. The 2008 Clear Choice Awards were judged by a panel that included representatives from packaging academia, packaging design and the packaging trade media. “Choosing glass for a food, beverage or cosmetic product is an environmentally friendly decision that allows for a package design that creates superior shelf impact and brand loyalty,” said GPI President Joseph Cattaneo. For more, see www.gpi.org. 40 • Food Processing July 2008 FoodproCeSSiNg.CoM http://www.food-machinery.com http://www.gpi.org http://www.food-machinery.com http://foodprocessing.com
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