Food Processing - August 2008 - (Page 18)

ollout by diane toops, news & trends editor smArt BAlAnce lAunches Butter Blend sticks coFFee gets Fully chArged Premium coffee gets “fully charged” with the debut of Full Throttle Coffee, a creamy coffee and energy blend rolled out by Atlanta-based Coca-Cola North America. Available in 15-oz. aluminum cans, Full throttle coffee is made with 100 percent premium colombian Arabica coffee and an energy and vitamin blend. sure to rev up taste buds, it’s available in Mocha, Vanilla and Caramel flavors. the packaging for caramel flavor is bilingual, featuring both english and spanish. “guys are increasingly looking for great-tasting beverage options that will give them the extra ‘kick’ they need to conquer their day,” says rafael Acevedo, senior brand manager in energy drinks. “Full throttle coffee combines the smooth, rich taste of coffee with the intensity that you can only get from a Full throttle energy drink.” Beginning January 2009, the brand will assume the title sponsorship of national hot rod Association’s (nhrA) premier professional drag racing series. this marks the first major sports marketing play for coca-cola north America’s lead energy drink. the event will be called the nhrA Full throttle drag racing series. Paramus, n.J.-based Smart Balance Inc. launches Smart Balance Butter Blend Sticks in a 1-lb. box. they contain 50 percent real butter and 50 percent smart Balance Buttery spread for use in cooking, baking and serving. each quarter-pound stick, which makes measuring for cooking and baking easy, offers the fresh-churned creamy flavor and cooking qualities of butter, but with 28 percent less saturated fat than butter and half the cholesterol, making them a better choice for health-conscious consumers. Varieties, Approval, which carry Smart celebrity Balance chef Bob greene’s Best life seal of include: Butter Blend Stick Regular; Smart Balance Butter Blend Stick Regular with Omega-3; and Smart Balance Butter Blend Stick Unsalted with Omega-3. “the new smart Balance Butter Blend sticks provide the great flavor and qualities of butter, in a healthier form,” says greg Venner, executive vice president and chief consumer officer. “From cookies and cakes to sautéed vegetables, healthier baking and cooking has never been tastier or more convenient.” suggested retail price is $3.45-3.78. krAFt solVes solo eAting ProBlem thanks to errands, endless to-do lists and work schedules, people are more likely to eat alone these days. in fact, a recent survey revealed 73 percent of Americans occasionally dine solo. And while many enjoy the time spent eating by themselves, they’re less impressed with the food they eat. Kraft Foods, northfield, ill., solves the solo problem with digiorno For one pizzas and california Pizza kitchen For one pizzas. consumers now have a reason to look forward to eating alone with microwavable For one pizzas delivered in convenient, single-serve portions that are ready to eat in just three to five minutes. DiGiorno For One pizza varieties include: Traditional Crust in pepperoni, supreme and four cheese varieties; or Thin Crispy Crust in pepperoni, supreme and chicken/vegetable; and Garlic Bread Crust in pepperoni, supreme and spinach and tomato. California Pizza Kitchen For One pizza is available in four unexpected, bold flavor combinations: BBQ Recipe Chicken and Four Cheese varieties and Crispy Thin Crusts in Sicilian Recipe and Margherita varieties People sometimes look forward to escaping the daily grind and stealing some quiet time alone. But the food they eat alone is often disappointing. in fact, nearly half (48 percent) of Americans who cook for themselves say their meals are boring or mediocre at best. suggested retail price is $2.99 for the digiorno For one and $3.29 for the california Pizza kitchen version. 18 • Food Processing August 2008 FoodProcessing.com http://foodprocessing.com

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Food Processing - August 2008 Contents Editor’s Plate NewsBites Special Report Rollout Food Biz Kids The Top 100 Ingredients Show Report Plant Operations MRO Q&A Case History New Supplier Products Toops Scoops

Food Processing - August 2008

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