Food Processing - August 2008 - (Page 19)

We add new products to our web site throughout the month. Go to www.foodProcessing.com and click on the new food Products resource center along the left navigation bar. Picture yourself on an M&M Personalization has been named one of most significant consumer trends of 2008 according to trendwatching. com. so Mars Direct inc., a division of Mars Snackfood US, Hackettstown, n.J., is taking advantage with the launch of uber cool My M&M’s Faces. available exclusively online, consumers can upload photo portraits of loved ones and combine these images with two to three custom messages on M&M’s chocolate candies to create a powerful and personalized story-telling experience for birthdays, birth announcements, weddings and other occasions. they are also a great way to market your brand. to order, visit mymms.com or call 888-696-6788, choose up to three of 22 M&M’s colors, upload your photo, then type in your personalized message and select from a variety of packaging options. an online cropping tool allows you to zoom in on photos to select the faces you wish to print on M&M’s. a preview displays what each face will look like on the chocolate candies. once ordered, My M&M’s faces will be delivered to your doorstep. it’s a fun way to share your story in a new way, and you won’t believe the reaction you’ll get from recipients. suggested retail price is $14.95 for a 7-oz. bag (minimum order three bags), $162.50 for a 5-lb. bulk box, $312.50 for a 10-lb. bulk box, or a variety of 1.6- to 1.75-oz. party favors (minimum order: 20 bags), priced at $4.99-6.19 per bag, based on variety. frito-lay finDs its truenortH reD Bull kicks uP cola Market in 1984, when Austrian entrepreneur Dietrich Mateschitz came across a small energy tonic in southeast asia, he had a dream of launching the product to the Western World. red Bull energy Drink was created. Mateschitz also had another idea — a premium, natural cola. He even designed the packaging and kept the drawing in his safe all this time. twenty-fours years later, Red Bull GmbH, headquartered in fuschl am see, austria, introduces Red Bull Simply Cola, containing ingredients from natural sources. it claims to be the only cola that contains both the original kola nut and coca leaf, and it has a kick with slightly more caffeine than a traditional cola. What it lacks are preservatives, phosphoric acid and artificial flavors. instead, it contains natural flavors from plant extracts. ingredients include lemon/lime, clove, cinnamon, cardamom, pine, corn mint, galangal, vanilla, ginger, mace, cacao, licorice, orange and mustard seeds. red Bull simply cola is available in 8.4-oz. cans in bars, restaurants and nightclubs. suggested retail price for a 12-oz. can in convenience stores is $1.49. Pepsico’s Frito-Lay unit, Plano, texas, breaks new ground in the nut aisle with the debut of TrueNorth, a contemporary line of natural nut snacks that contains 5g of protein in every 1-oz. serving. truenorth nut snacks include: TrueNorth Nut Clusters, available in Roasted Peanut, Toasted Almond and Pecan-Almond-Peanut combined with an unexpected hint of sweetness; TrueNorth Nut Crisps, available in Roasted Peanut, Toasted Almond and Pistachio nuts baked in a thin flat texture; and TrueNorth Nut Crunchies, with an outer crunchy coating and available in Honey Wheat Peanut and Toasted Sesame Peanut. in the process of creating the new nut snacks, the brand team found its all-consuming passion – its one “true north” – thus the name of the line. “While consumer demand for the nut category continues to be positive, the options have been limited and uninspiring,” says regan ebert, vice president and general manager of frito-lay north america. “truenorth creates nut snacking options that range from reinventing the traditional to new twists that feature nuts as a crisp, which is reminiscent of a cracker.” suggested retail price is $3.29 per bag, and club stores carry a 24-oz. bag for $7.88. foodprocessing.com August 2008 food processing • 19 http://www.FoodProcessing.com http://mymms.com http://foodprocessing.com

Table of Contents Feed for the Digital Edition of Food Processing - August 2008

Food Processing - August 2008 Contents Editor’s Plate NewsBites Special Report Rollout Food Biz Kids The Top 100 Ingredients Show Report Plant Operations MRO Q&A Case History New Supplier Products Toops Scoops

Food Processing - August 2008

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