Food Processing - September 2007 - (Page 23)

Diet Pepsi with extra buzz Pepsi-Cola North America Purchase, N.Y., will give you a buzz with Diet Pepsi Max, an invigorating zero-calorie cola with ginseng and more caffeine (46mg per 8 oz.) than a typical energy drink. Sweetened with a blend of aspartame and acesulfame potassium, Diet Pepsi Max is available in 20-oz. bottles, 2-liter bottles and 12-packs of 12-oz. cans. According to a new Harris Interactive survey of 1,102 adults, commissioned by Diet Pepsi Max, 84 percent of Americans experience a daily “afternoon slump.” They’re also having a tough time being discreet about it. More than half of respondents admit to yawning up to five times a day and another 86 percent believe that those yawns are contagious. The yawn is the focus of an ad campaign for Diet Pepsi Max, which features the tag line “Wake up, people!” One-third of Americans blame the workplace as the reason for their exhaustion. But the workplace is also becoming the solution, because half of all survey respondents have caught someone asleep on the job and 28 percent have confessed to falling asleep at work. The most popular ways respondents overcome their slumps at work include walking around the office (58 percent) and consuming caffeinated beverages (52 percent). Zzzzzz. Kraft delivers superpremium Kraft Foods, Northfield, Ill., delivers DiGiorno Ultimate, superpremium delivery-style pizza in four varieties: Four Cheese (mozzarella, brick, fontina and Parmesan Reggiano); Four Meat (capicolla ham, Genoa salami, pepperoni and sausage); Supreme, (sausage, pepperoni, mushrooms, red onion and green and red peppers) and Pepperoni. Skinny is R&D came up with the superpremium idea in 2005, but dropped it because Kraft brass was feverishly watching its bottom line. After Irene Rosenfeld became CEO, she asked R&D to develop a new product line in a record three months, one-quarter of the time it normally takes, reports the Chicago Tribune. It did, using superpremium ingredients and a new rising thin crust, and the result is this line which is sure to appeal to discriminating pizza aficionados. I consider myself one and, as a Chicagoan, have a choice of arguably the best delivery pizza in the country. R&D deserves kudos for this one. Suggested retail price is $6.99. I can’t help falling in love with these The Hershey Co., Hershey, Pa., launches the long-awaited, limited edition Reese’s Peanut Butter & Banana Creme Cups in “The King” size, celebrating Elvis Presley and his legendary love of peanut butter and banana sandwiches. The cups, officially licensed by Elvis Presley Enterprises Inc., feature a thin layer of banana creme combined with Reese’s creamy peanut butter centers. The Collector Edition features four different iconic images of Elvis and gives consumers the chance to “Live like The King” with an instant-win promotion. More than 10,000 prizes will be given away, with one lucky grand-prize winner getting a customized Reese’s Elvis Tribute Car – a pink 1957 Cadillac with a t.v., satellite radio/MP3, GPS and a mini-refrigerator stocked with Reese’s Elvis Cups. Suggested retail price varies from $1.25 for a 2.6-oz. cup to $25 for the Collector Edition (16 cups). we add new products to our web site throughout the month. go to www.foodprocessing.com and click on the new food products resource center along the left navigation bar. www.foodprocessing.com sepTemBer 2007 food processing • 23 http://www.foodprocessing.com

Table of Contents Feed for the Digital Edition of Food Processing - September 2007

Contents Editor's Plate Power Lunch NewsBites Regulatory Issues Rollout Food Biz Kids Product Spotlight Next-Generation Manufacturing Models Product Development Ingredients Packaging Show Previews New Product Profiles Toops Scoops

Food Processing - September 2007

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