Food Processing - October 2007 - (Page 14) NEWS BITES •BRANDING• American brands losing popularity overseas CoC a-Col a , PePsi a n d MCdona l d’s w er e among the american brands whose “likeability” declined in an overseas survey – although all global brands took a hit, especially among consumers in developing asian markets. The new Brand Power study from market research firm Gf K roper Consulting showed an overall decline in likeability for american, european and asian brands last year, with american brands the least favored overseas. The previous year’s report showed these brands had improved their appeal to consumers in markets outside of the U.s. Coke, which was no. 1 in last year’s poll, dropped to second behind sony. nestle was fourth, up from no. 10 in 2006. Pepsi was no. 5 and Mcdonald’s no. 7. The brand perception study tracked consumer attitudes of 60 american and international brands in 25 countries. about half of the 33 U.s. brands listed showed year-over-year decreases in scores based on three key attributes important to consumers: familiarity, likeability and “advocacy” – the likelihood that consumers would tell others good things about the brand. The study was based on 30,000 interviews with consumers 13 and older conducted between november 2006 and January 2007. We earlier reported Harris Interactive’s rating of brands. See that story at www.foodprocessing.com/industrynews/2007/106.html. Kettle Foods in September opened its first plant outside of Salem, Ore. the beloit, Wis., facility has wind turbines and is the first food plant to win LEED gold certification. Details are at www.foodprocessing.com/articles/2007/240.html. We’re preparing to announce a major advancement in food safety. No peeking. Hint: It has to do with reducing cross contamination. Visit one of our booths to find out more. Booths S7046 or N2644 October 24-27 Chicago IL www.cintas.com 14 • FOOD PROCESSING OCtObER 2007 WWW.FOODPROCESSING.COM http://www.foodprocessing.com/industrynews/2007/106.html http://www.foodprocessing.com/articles/2007/240.html http://www.cintas.com http://www.cintas.com http://www.foodprocessing.com
Table of Contents Feed for the Digital Edition of Food Processing - October 2007 Food Processing - October 2007 Contents Editor’s Plate Power Lunch NewsBites Rollout Food Biz Kids Product Spotlight Annual R&D Survey Product Development Plant Operations Packaging New Product Profiles Toops Scoops Food Processing - October 2007 Food Processing - October 2007 - (Page Cover1) Food Processing - October 2007 - (Page Cover2) Food Processing - October 2007 - (Page 3) Food Processing - October 2007 - (Page 4) Food Processing - October 2007 - Contents (Page 5) Food Processing - October 2007 - Contents (Page 6) Food Processing - October 2007 - Contents (Page 7) Food Processing - October 2007 - Contents (Page 8) Food Processing - October 2007 - Editor’s Plate (Page 9) Food Processing - October 2007 - Editor’s Plate (Page 10) Food Processing - October 2007 - Power Lunch (Page 11) Food Processing - October 2007 - Power Lunch (Page 12) Food Processing - October 2007 - NewsBites (Page 13) Food Processing - October 2007 - NewsBites (Page 14) Food Processing - October 2007 - NewsBites (Page 15) Food Processing - October 2007 - NewsBites (Page 16) Food Processing - October 2007 - NewsBites (Page 17) Food Processing - October 2007 - Rollout (Page 18) Food Processing - October 2007 - Rollout (Page 19) Food Processing - October 2007 - Rollout (Page 20) Food Processing - October 2007 - Food Biz Kids (Page 21) Food Processing - October 2007 - Food Biz Kids (Page 22) Food Processing - October 2007 - Product Spotlight (Page 23) Food Processing - October 2007 - Product Spotlight (Page 24) Food Processing - October 2007 - Product Spotlight (Page 25) Food Processing - October 2007 - Annual R&D Survey (Page 26) Food Processing - October 2007 - Annual R&D Survey (Page 27) Food Processing - October 2007 - Annual R&D Survey (Page 28) Food Processing - October 2007 - Annual R&D Survey (Page 29) Food Processing - October 2007 - Annual R&D Survey (Page 30) Food Processing - October 2007 - Annual R&D Survey (Page 31) Food Processing - October 2007 - Annual R&D Survey (Page 32) Food Processing - October 2007 - Annual R&D Survey (Page 33) Food Processing - October 2007 - Annual R&D Survey (Page 34) Food Processing - October 2007 - Product Development (Page 35) Food Processing - October 2007 - Product Development (Page 36) Food Processing - October 2007 - Product Development (Page 37) Food Processing - October 2007 - Product Development (Page 38) Food Processing - October 2007 - Product Development (Page 39) Food Processing - October 2007 - Product Development (Page 40) Food Processing - October 2007 - Product Development (Page 41) Food Processing - October 2007 - Product Development (Page 42) Food Processing - October 2007 - Product Development (Page 43) Food Processing - October 2007 - Product Development (Page 44) Food Processing - October 2007 - Product Development (Page 45) Food Processing - October 2007 - Product Development (Page 46) Food Processing - October 2007 - Product Development (Page 47) Food Processing - October 2007 - Product Development (Page 48) Food Processing - October 2007 - Plant Operations (Page 49) Food Processing - October 2007 - Plant Operations (Page 50) Food Processing - October 2007 - Plant Operations (Page 51) Food Processing - October 2007 - Plant Operations (Page 52) Food Processing - October 2007 - Plant Operations (Page 53) Food Processing - October 2007 - Plant Operations (Page 54) Food Processing - October 2007 - Plant Operations (Page 55) Food Processing - October 2007 - Plant Operations (Page 56) Food Processing - October 2007 - Plant Operations (Page 57) Food Processing - October 2007 - Packaging (Page 58) Food Processing - October 2007 - Packaging (Page 59) Food Processing - October 2007 - New Product Profiles (Page 60) Food Processing - October 2007 - New Product Profiles (Page 61) Food Processing - October 2007 - New Product Profiles (Page 62) Food Processing - October 2007 - New Product Profiles (Page 63) Food Processing - October 2007 - New Product Profiles (Page 64) Food Processing - October 2007 - New Product Profiles (Page 65) Food Processing - October 2007 - New Product Profiles (Page 66) Food Processing - October 2007 - New Product Profiles (Page 67) Food Processing - October 2007 - New Product Profiles (Page 68) Food Processing - October 2007 - New Product Profiles (Page 69) Food Processing - October 2007 - Toops Scoops (Page 70) Food Processing - October 2007 - Toops Scoops (Page Cover3) Food Processing - October 2007 - Toops Scoops (Page Cover4)
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