Food Processing - October 2007 - (Page 16)

ADVERTISEMENT NEWS BITES North AmericA’s FiNest receive 2007 Gold medAl iPm PArtNer AwArds U.S. and Canadian Winners Obtain Recognition for Integrated Pest Management Excellence •MARKETING• Bitter nostalgia: Moxie soda tries a revival Moxie, a bitter soda that once outsold coke, may be on a comeback thanks to new owners cornucopia beverages co., bedford, n.h., a subsidiary of coca-cola co. of northern new england inc. the 1876-vintage drink, called the country’s first mass-produced soft drink, spent the past 50 years being drunk by a small but diehard following, which bought the elixir in corner groceries and a few supermarkets across new england. but cornucopia, which earlier this year bought the brand from an atlanta business, has been aggressively marketing the drink across new england at minor league baseball parks, a lottery for moose hunting permits and even at Wal-Mart stores, according to the Boston Globe. a three-day festival this past summer in honor of the beverage attracted thousands. augustin thompson, a pharmacist with the ayer drug co. in lowell, Mass., created Moxie in 1876 from the gentian root extract that he brought back from south america, according to the newspaper. thompson patented his creation as a medicine and dubbed it “Moxie nerve Food,” marketing it as a cure for almost any illness, including paralysis and “softening of the brain.” in 1884, as carbonated drinks were catching on, Moxie went carbonated. sales took off, with 5 million bottles sold that year. the cure-all claims ended with the Pure Food and drug act of 1906, but the aggressive marketing kept Moxie bottlers across the country busy. the Boston Globe said red sox slugger ted Williams promoted the drink, and President calvin coolidge is said to have toasted his swearing-in with a Moxie. detractors call it bitter and medicinal, and even fans concede it’s an acquired taste. but cornucopia presses on and has launched a trial program to sell Moxie for the first time in Florida, where company officials believe many fans of the drink might be living in retirement. the new owners also may be able to capitalize on the one brand extension of the past century: Moxie energy drinks introduced in 2004. E ight companies showing extraordinary commitment to Integrated Pest Management (IPM) partnerships were named 2007 Gold Medal IPM Partner Award winners by Orkin, Inc., The IPM Institute of North America and NSF Cook & Thurber. The Gold Medal IPM Partner Awards specifically honor companies that have shown the greatest dedication to making IPM work at their sites through vigilant sanitation, prompt adherence to structural pest management recommendations, diligent record-keeping and staff participation in IPM training sessions. An awards jury of IPM experts selected the winning facilities from an elite group of 64 nominees throughout the United States and Canada. All of the nominees employ Orkin’s Gold Medal Protection, a comprehensive IPM service that emphasizes quality assurance and documentation. The 2007 Gold Medal IPM Partner Award Winners are: UNITED STATES: • Barry Callebaut (Saint Albans, Vt.) – The world’s leading manufacturer of high-quality cocoa, chocolate and confectionery products. • Case Farms, Inc. (Winesburg, Ohio) – A leading poultry processing plant. • Farbest Brands (Plain City, Ohio) – Custom manufacturer of liquid and dry products and distributor of specialty food ingredients. • Morton Salt Company (South Hutchinson, Kan.) – America’s leading producer of salt for grocery, water softening, ice control, agricultural and industrial uses. CANADA: • Jones Packaging Inc. (London, Ontario) – A world-class provider of premier packaging solutions and innovations for more than 115 years. • Maidstone Bakeries (Brantford, Ontario) – A worldclass, state-of-the-art manufacturing facility for bakery goods. • Neilson Dairy (Ottawa, Ontario) – A world-class manufacturer of fresh milk and aseptic beverages. • Parmalat Dairy & Bakery Inc. (Laverlochere, Quebec) – A producer of butter and milk powders. n BRIEFS Kellogg Co.,BattleCreek,Mich.,willexpanditsmanufacturingplant inCary,N.C.,adding180jobsandmakingitthelargestofthecompany’s25manufacturingfacilitiesinthecountry.TheformerAustin Quality Foodsfacility,whereCheez-Itsnackcrackersaremade,was acquiredalongwithKeebler Foodsin2001.Theplantalreadyemploysabout600people,makingsingle-servecrackerproducts. AEuropeannewsreportsaidSwisschocolatecompanyBarry CallebautplanstosellitsU.S.subsidiaryBrach’s CandytoFarley’s & Sathers Candy Co.,RoundLake,Minn.Thepricewasnotdisclosed,butaSwissfinancialfirmquotedbyReutersnewsservice estimatedtheunderperformingunitwasworthabout$25million. WWW.FOODPROCESSING.COM http://www.foodprocessing.com

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Food Processing - October 2007 Contents Editor’s Plate Power Lunch NewsBites Rollout Food Biz Kids Product Spotlight Annual R&D Survey Product Development Plant Operations Packaging New Product Profiles Toops Scoops

Food Processing - October 2007

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