Food Processing - October 2007 - (Page 18)

BY DIANE TOOPS, NEWS & TRENDS EDITOR ROLLOUT a One smart yogurt Breyers Yogurt Co., Boulder, Colo., introduces Smart!, a 99 percent fat-free, fruit-on-the-bottom yogurt enhanced by 32mg per cup of the brain-boosting properties of Life’s DHA, the omega-3 DHA manufactured by Martek Biosciences. Since it’s made from microalgae, it’s a vegetarian source of DHA. Breyers’ new Smart! line is being launched at a time when more women (and men) are seeking convenient, affordable and rewarding ways to enhance their cognitive function and brain health at work, at home and at play. Making up approximately 30 percent of the structural fat in the gray matter of the brain, DHA plays a major role in the mental development of infants and supports the body’s mental function throughout life. However, in order to ensure optimal development and function, it is important to continuously replenish the DHA in our bodies by getting enough of this important fatty acid. Flavors include: Strawberry, Blueberry, Mixed Berry, Peach, Black Cherry, Red Raspberry, Pineapple and Strawberry-Banana. “We have gone to great lengths to make Smart! as good for you as it is delicious,” says Chuck Marcy, president of Breyers Yogurt. “We are thrilled to introduce a product that can provide a great start to the day both on a nutritional level and in terms of boosting brain function with its Life DHA beneﬁts.” Suggested retail price for a 6-oz. cup is 79-99 cents. a Sip the milk, eat the straw Battle Creek, Mich.-based Kellogg Co. launches Cereal Straws, crunchy cereal straws for milk-sippin’ fun in two varieties – Cocoa Krispies Cereal Straws and Fruit Loops Cereal Straws. Kids can put the approximately 6-in. cereal tube into a glass of milk, sip up the milk and ﬂavor and, when that’s gone, eat the straw. Voila, breakfast (or snack) in a snap and no hassle getting the kids to consume milk. “Cereal Straws have a ﬂavorful coating on the inside,” says spokesperson Kris Charles. “With 73 percent of kids not getting enough dairy in their diet to meet calcium recommendations, Cereal Straws are a fun, new way to encourage kids to drink milk. Kids can sip milk through the straws and then eat them.” Suggested retail price is $3.99 for a package of 24. a Spam on the run Hormel Foods, Austin, Minn., celebrates the 70th anniversary of Spam by bringing it out of its blue and yellow can and into a convenient, single-serve, foil pouch with the national launch of Spam Singles. Spam Singles are 3-oz. slices of the ham-pork combo made for busy consumers seeking a quick, tasty meal at home or to fuel outdoor activities such as camping, hiking or hunting. They are available in two varieties, 18 • FOOD PROCESSING OCTOBER 2007 Classic and Lite, the latter of which contains less fat, fewer calories and less sodium. “Consumers today desire convenient, portion-controlled, portable meal options they can take anywhere their active lives take them,” says Dan Goldman, product manager. “Spam Singles provide a fully cooked, protein-rich meal solution that can be eaten hot or cold, no refrigeration needed.” Suggested retail price is $1.09.

Table of Contents Feed for the Digital Edition of Food Processing - October 2007

Food Processing - October 2007 Contents Editor’s Plate Power Lunch NewsBites Rollout Food Biz Kids Product Spotlight Annual R&D Survey Product Development Plant Operations Packaging New Product Profiles Toops Scoops

Food Processing - October 2007

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