Food Processing - October 2007 - (Page 19)

a Lunchables Jr. for ﬁnicky appetites Oscar Mayer, the Madison, Wis.-based unit of Kraft Foods, launches Lunchables Jr., convenient, tasty and sensible snacks for active little ones ages 3-5 (if you can catch them). “Moms today tell us they need nutritious snacks that their younger kids will want to eat,” says Darin Dugan, senior director of marketing-Lunchables. “With this in mind, we set out to create a new product that would make snack time entertaining for kids and provide wholesome ingredients moms love.” Identiﬁed with a green Sensible Solutions ﬂag on the front of the package, these mom-friendly snack combinations come in three varieties: Ritz Sticks, Raisins and Peanut Butter, which offers a good source of ﬁber and contains half a serving of fruit; Teddy Grahams, Kraft Mozzarella Strips and Strawberry Yogurt Flavored Dip, which packs an excellent source of calcium and protein; and Ritz Bits, Kraft Mozzarella Strips and Roasted Turkey, which provides a good source of calcium and protein. Suggested retail price is $1.99. a Mini-meals for weight management on the go Pittsburgh-based H.J. Heinz Co. introduces Weight Watchers Smart Ones Anytime Selections, a line of hand-held, mini-meals with fewer than 300 calories and 7g of fat or less per serving. They are ready in only three minutes in the microwave and don’t even require a fork. They come in two ﬂavors: Chicken & Cheese Quesadilla (grilled white meat chicken, peppers, onions and a three-cheese blend folded into a crispy ﬂour tortilla) and Calzone Italiano (featuring the ﬂavors of mozzarella cheese, Italian sausage and a hearty tomato sauce in oven-baked bread). Anytime Selections are perfect minimeals. According to Simmons Market Research Bureau, 21.6 percent of adults eat several small meals during the day rather than three square meals. “Eating frequent mini-meals during the day can help keep hunger at bay, prevent overeating and provide the body with a constant energy source,” says Idamarie Laquatra, director of global nutrition. “Americans are looking for convenient and satisfying options. “ Suggested retail price is $3.19. a A new Jimi Hendrix experience Los Angeles’ The Liquid Experience Group, a division of Beverage Concepts LLC, launches Voodoo Vibe, the ﬁ rst drink of an expected Jimi Hendrix line. Aptly named, the effervescent drink is labeled with the charge of peace, love and purpose, a message the late super-guitarist Hendrix subscribed to. Voodoo Vibe is a mixed berry-ﬂavored energy drink infused with Co-Q10 enzyme. It’s available in a commemorative limited-edition aluminum bottle with a twist-off cap, as well as a regular can. The packaging invites people to “taste life” and is also aimed at promoting and encouraging consumers to live charitably, as a portion of all sales is donated to MusiCares, a program that aids musicians as well as WWW.FOODPROCESSING.COM other philanthropic programs through The Liquid Experience Partnership Program. Voodoo Vibe will be promoted within various concert tours throughout the next year. “Jimi transcended time and generations by his innate ability to unite people, and that is paramount to our long-term vision,” says Josh Glass, CEO of Liquid Experience. “We are extremely excited to offer an incredible drink that not only tastes awesome, but also carries a powerful message about giving back. We hope people embrace our invitation to taste life.” Suggested retail price for the 16-oz. limited-edition bottle is $2.75-2.99, and a regular 16-oz. can is $2.49-2.69. OCTOBER 2007 FOOD PROCESSING • 19 http://www.foodprocessing.com

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Food Processing - October 2007 Contents Editor’s Plate Power Lunch NewsBites Rollout Food Biz Kids Product Spotlight Annual R&D Survey Product Development Plant Operations Packaging New Product Profiles Toops Scoops

Food Processing - October 2007

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