Food Processing - October 2007 - (Page 24)

PRODUCT SPOTLIGHT but can be found most often at lunch, in the afternoon and with dinner. The Drink It! data also suggest RTD tea is not about the bitter aftertaste often associated with hot tea or instant iced teas. Consumers look for RTD tea ﬂavors that are are fruity, berry ﬂavors, not a creamy or traditional ﬂavor. Tea ﬁts our lives today. It also provides a form of health insurance, of potential health beneﬁts, but consumers want these health beneﬁts to be naturally occurring. Tea is an emotional experience w it h con su mer s looking for “cool” and “inviting” and “relaxes you after a busy day.” While ﬂavor and calorie-level variations have been the path forward for most beverages in recent years, consumers will accept only so many line extensions; then they begin to look for alternatives in either traditional beverages or more premium beverages. English Breakfast, Orange Pekoe and Earl Grey are all names we know from hot tea. What might that do to our thinking about RTD tea? The experience Snapple Classic Black Teas are available in shrink-wrapped, 17.5-oz. glass bottles in three varieties: English Breakfast, Earl Grey and Orange Pekoe. The price is $1-1.50 per bottle. Graphics on the bottle are more subdued, clean, even somewhat “old world” compared to the rest of Snapple’s lineup. The Snapple logo is small in comparison to other Snapple varieties. Everything about the label speaks “tea” rather than the fun, fruity, juice cocktails we associate with Snapple. The tea itself looks more “real” than other RTD varieties. English Breakfast is labeled “lightly sweetened,” which some tasters thought was a nice change of pace from the typical, rather syrupy taste of most RTD teas. The sweetener was pleasant, not overly sweet, and it complemented the taste of the tea, which folks believed was familiar English Breakfast. The presence of a slight honey note was appreciated, but what was also noted was the absence of a strong lemon ﬂavor (“the kind that reminds you of dish soap,” one of our consumer tasters commented) that many RTD teas posses. Our tasters said the tea was “well formulated.” Some even heated the tea in the glass bottle with the metal lid removed to The Shape of Things to Come Perfect shapes. Home-made quality. Consistent weight control. You get it all from NuTEC. 8 Food Formers form beef, pork, fish, poultry, vegetables, and many other products. Meatballs, patties, nuggets, links, rings, strips or sticks. We’ve got the shape you need. For your FREE brochure, visit www.nutecmfg.com or call (815)722-2800 http://www.nutecmfg.com

Table of Contents Feed for the Digital Edition of Food Processing - October 2007

Food Processing - October 2007 Contents Editor’s Plate Power Lunch NewsBites Rollout Food Biz Kids Product Spotlight Annual R&D Survey Product Development Plant Operations Packaging New Product Profiles Toops Scoops

Food Processing - October 2007

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