Food Processing - October 2007 - (Page 25)

PRODUCT SPOTLIGHT see if they could use it as hot tea to go. Some folks wondered when they would drink English Breakfast tea. At breakfast? That was a far cry from their usual consumption of Snapple beverages, but probably not the target for this product anyway. A full bottle of the tea has about 90 calories, while a cup (8 oz.) comes in at 40. The ingredients and the label statement are simple and appealing. Does the product deliver? Snapple has been about quirky RTD teas in a large variety of ﬂavors in both sugared and diet versions. Snapple English Breakfast Tea is more serious and promises an authentic tea experience. The simple ingredients of tea, sugar and honey are very reassuring to those who look for real taste. While Snapple is striving to market to serious tea drinkers by offering varietals, they may confuse some since the product is neither classic RTD nor freshly brewed. After tasting the tea icy cold, which can also be served warm as traditional English Breakfast would, RTD tasters said, “It tastes too much like real brewed tea,” while freshly brewed iced tea drinkers felt like it still had “that taste” that all RTD teas seem to have. “That taste” being one of iced tea that was made yesterday and left out on the counter overnight. However, the same consumers felt it would be a better alternative thirst quencher to all the other RTD teas on the market and not bubbly like soda. They just wouldn’t go out of their way to buy it on a regular basis. How to make the idea bigger: The idea of having brewed tea you can consume cold or hot is a good idea in this fastpaced world. For those who would enjoy real brewed tea but just do not want to go though the hassle of brewing, this hits a spot. We see a large container you could store in your refrigerator. If the idea grows, making a range of these varietals that could be used in multiple uses (hot, cold, in “punchbowl” recipes) seems to be a way to reframe the traditional thoughts of RTD and move it into other use occasions. Rating: The product does deliver on the promise of a different kind of black tea. It may be a disconnect for the loyal Snapple customer and may not be thought about by regular tea consumers, but Snapple has captured the essence of English Breakfast tea in a bottle. Market potential: OK, but it will not appeal to all. And it may not quickly reach the audience Snapple wants. Other processors will take the idea and work it into their products. Hollis Ashman, Jacqueline Beckley and Jennifer Maca are principals of the Understanding & Insight Group, a strategy and product development ﬁrm that connects with consumers using qualitative and quantitative approaches. See www.theuandigroup.com. NuTEC Comes Full Circle Hydraulic operation. Precise portioning. Accurate deposits. NuTEC’s C-Frame Portioning Depositors fit right into production lines. 3 different models offer the versatility food processors need for fajitas, egg rolls, stuffed sandwiches, calzones, empanadas, meat pies, stuffed poultry products, and many other ethnic foods. For product testing information, call 815-722-2800. NuTEC Manufacturing The Shape Of Things To Come www.nutecmfg.com Phone: (815)722-2800 Fax: (815)722-2831 http://www.theuandigroup.com http://www.nutecmfg.com

Table of Contents Feed for the Digital Edition of Food Processing - October 2007

Food Processing - October 2007 Contents Editor’s Plate Power Lunch NewsBites Rollout Food Biz Kids Product Spotlight Annual R&D Survey Product Development Plant Operations Packaging New Product Profiles Toops Scoops

Food Processing - October 2007

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