Food Processing - October 2007 - (Page 28)

36th Annual R&D Survey Product development goals for our respondents typically are set by the triumvirate of R&D (75 percent), marketing & sales (73 percent) and corporate management (65 percent). More than half (55 percent) also noted their CEO/CFO/president is “very involved” as well. But the folks in the plant have their say, too. More than one-third (34 percent) of respondents say those in manufacturing also are “very involved” in setting product development goals (and a higher 47 percent say the plant is “somewhat involved”). That’s virtually the same number as noted manufac- MEthODOlOGy In early June we sent survey links to Food Processing and Wellness Foods readers who hold administrative and R&D titles. the 324 respondents included vice presidents of research and/or R&D, research directors, directors of quality control/assurance, marketing directors and management. Some of the responses included verbatim comments, plus personal interviews were conducted with those who provided specific information. In all cases where individuals were quoted by name, permission was secured. As with all Food Processing surveys, all personal information is kept strictly confidential and is used only for research purposes. turing also is “very important” in determining the products the company is to explore further (Figure 2). Three-quarters of the respondents say marketing & sales is “very important in determining the products [their] company wants to explore further.” Management is more involved, too: 60 percent say the CEO/CFO/president pitches in and 67 percent say more general segments of corporate management are in. R&D was ranked comfortably in the middle of these titles at 64 percent. And an interesting statistic arose from this breakdown indicating nearly one in six respondents claims suppliers are “very” involved in the determining products the company should further explore. That’s a good amount of clout coming from outside If the shoe fits Decision making is crucial not only to determine what the new formula goals should be but how to make them happen. A lot goes into a final “thumbs up/thumbs down” for a new or re- FIGuRE 1: GOAl SEttING Who sets product development goals and their degree of involvement? Very involved CEO/President/CFO Corporate Management R&D Marketing & Sales Manufacturing 55% 65% 75% 73% 34% Somewhat involved 36% 31% 20% 23% 47% Not involved 9% 4% 4% 4% 19% REPRINTS: A fresh idea to add to your marketing Reprints enable you to reuse your article and simply place it into the hands of your target audience. Having been featured in a wellrespected publication adds the credibility of a third-party endorsement to your message. • Sales Aids • Recruitment Tools • Secured ePrints • Trade Show Handouts • Media Kit Supplements • Educational Programs • Employee Training • Sales Presentations • Conference Materials • Direct Mail Campaigns FIGuRE 2: WhO SAyS GO? titles/departments who determine the products to explore further once product development ideas have been presented Very important CEO/President/CFOt Corporate Management R&D Marketing & Sales Manufacturing Suppliers External product development 60% 67% 64% 76% 37% 16% 11% Somewhat important 33% 28% 30% 21% 47% 48% 23% Not important 7% 5% 6% 3% 16% 36% 66% FIGuRE 3: WhO CAllS thE ShOtS WhEN? Who within your organization, who answers the following questions about new product concepts? Does it fit our brand? Does it fit our marketing strategy? Can we make money on it? Can we make it? CEO/President/CFO 29%, Marketing & Sales 29% Marketing & Sales 37%, General Management 26% Purchasing 45%, Supply Chain 37% Manufacturing 54%, Suppliers 53% FosteReprints 866.879.9144 sales@fostereprints.com 28 • FOOD PROCESSING OCtObER 2007 WWW.FOODPROCESSING.COM http://www.foodprocessing.com

Table of Contents Feed for the Digital Edition of Food Processing - October 2007

Food Processing - October 2007 Contents Editor’s Plate Power Lunch NewsBites Rollout Food Biz Kids Product Spotlight Annual R&D Survey Product Development Plant Operations Packaging New Product Profiles Toops Scoops

Food Processing - October 2007

For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.