Food Processing - October 2007 - (Page 59)

noncarbonated beverages Mountain Valley Spring Water (Mountain Valley Spring Co.) package supplier: vitro packaging mountain valley wanted to stand out with a glass package that provides a hint of its 100plus years of existence, while also catapulting the product into the 21st century. mountain valley spring water is packaged in distinctive green glass bottles that feature a vitrocure screen decoration process and boast a red oval label. rated with fresh, spring-colored applied ceramic labeling and featuring the frutzzo name and logo embossed on the bottle. Vitro Packaging also won an award for best package in the Cosmetic and Fragrance category (for Procter & Gamble’s OS Signature, an upscale Old Spice variant). And Ted’s Montana Grill restaurants won a special award for Outstanding Sustainable Practices for a commitment to serve everything from soft drinks to adult beverages to condiments in recyclable glass containers. Entries were judged on aesthetics, creativity, marketability, and form and functionality by a team of judges. distilled spirits Crown Royal XR (Diageo Plc) package supplier: vitro packaging the crown royal Xr bottle was created using the highest quality, cosmetic-grade glass, fire-polished for a crystalline finish and featuring a diamond-inspired glass decanterstyle closure. the golden metallic paint label is heat-cured to the glass using applied ceramic lithography. each bottle comes in a burgundy suede bag and is protected by an elegantly embossed box with gold satin lining. flavored alcoholic beverage Captain Morgan Parrot Bay (Diageo Plc) package supplier: owens-illinois inc. the design of the packaging builds brand awareness of captain morgan and the parrot bay sub-brand. a stepped-shoulder bottle design was created to resemble the appearance of the parrot bay rum product, and embossing was used to emphasize the brand. the product also features a reverse printed back label that is clearly exposed after consuming the bright liquid. L E A D E R S H IP For Tetra Pak, Aseptic Technology Leadership is not a short term proposition. It is a mind-set we have always carried through from our organization to our Tetra Therm® Aseptic VTIS processing system. Leadership takes time, devotion and investment in tools, people and competence. It is all about commitment to the food industry. Leadership also means continually looking into the next decade. Our new generation of the Tetra Therm® Aseptic VTIS will continue to enable the industry to answer the markets thirst for value added food products. Tetra Pak’s next evolution in aseptic technology will not only enable higher line performance, it will simply set new standards. organic food Bertolli Organic Pasta Sauce (Unilever) package supplier: saint-gobain containers inc. bertolli chose an upgraded glass package to showcase the product’s premium image and to differentiate it in the highly competitive pasta sauce category. thus, the silhouette of a bertolli olive oil bottle was used as inspiration for creating a new pasta sauce jar. the result was the development of an iconic shape to drive brand recognition across multiple categories. organic beverage You’re welcome to visit us at www.tetrapakprocessing.com/ – or get in touch directly: processing.na@tetrapak.com Frützzo Organic Pomegranate Açai Juice (Frützzo LLC) package supplier: vitro packaging frutzzo pomegranate açai juices are packaged in 12-oz. contoured glass bottles decowww.foodprocessing.com Tetra Pak, , protects what’s good and Tetra Therm are trademarks belonging to the Tetra Pak Group. october 2007 food processing • 59 http://www.tetrapakprocessing.com http://www.tetrapakprocessing.com http://www.foodprocessing.com

Table of Contents Feed for the Digital Edition of Food Processing - October 2007

Food Processing - October 2007 Contents Editor’s Plate Power Lunch NewsBites Rollout Food Biz Kids Product Spotlight Annual R&D Survey Product Development Plant Operations Packaging New Product Profiles Toops Scoops

Food Processing - October 2007

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