Food Processing - November 2007 - (Page 14)

BY DIANE TOOPS, NEWS & TRENDS EDITOR ROLLOUT a Yoplait Yo-Plus has cultures and fiber Minneapolis-based General Mills Inc. introduces Yoplait Yo-Plus containing Optibalance, a unique blend of probiotic cultures and a natural fiber, to help naturally regulate digestive health when eaten daily. Flavors are Strawberry, Vanilla, Cherry and Peach. A survey conducted by MarketTools on behalf of Yo-Plus found nearly 50 percent of women are extremely concerned with their digestive health and discuss the issue frequently, while almost a quarter adjusted their lifestyles multiple times per week to accommodate digestive issues and are looking for a way to regulate their digestive health. A good source of fiber (3g per 4-oz. serving), Yo-Plus provides 15 percent of the recommended daily intake of calcium and 10 percent of the daily recommendation for vitamins A and D. In addition to the special probiotic culture Bifidobacterium, Yo-Plus also contains the live and active yogurt cultures L. bulgaricus and S. thermophilus. Suggested retail price for a four-pack of 4-oz. cups is $2.49. a Campbell’s souper bowl lineup A perfect meal solution for football season, Campbell’s Chunky Fully Loaded soups, packed with hearty chunks of meat for a mansized hunger, were kicked off by Campbell Soup Co., Camden, N.J. Meal inspired varieties include: Beef Stew; Rigatoni & Meatball; Stroganoff-Style Beef and Turkey Pot Pie. “We like to think of Campbell’s Chunky soup as our version of the biggest, toughest lineman in the NFL, and new Chunky Fully Loaded, with extreme amounts of meat, is our equivalent of the entire Pro Bowl line,” says Teresa McGlynn, brand manager. “Fully Loaded takes the Chunky brand to an entirely new level as the thickest, heartiest soup in our lineup.” Suggested retail price for a 19-oz. black label can is $2.99. a Sweet and savory chips Almost two-thirds of Americans currently have a bag of potato chips in the cupboard, according to NPD Group. For those seeking betterfor-you options, Kraft Foods’ Nabisco unit, East Hanover, N.J., rolls out triangular-shaped Nabisco Garden Harvest Toasted Chips. Falling somewhere between a cracker and a chip, they contain 60 percent less fat than the leading regular fried potato chips. Baked with 100 percent whole grain, Garden Harvest Toasted Chips contain zero grams of trans fat per serving, no cholesterol or saturated fat, and only 120 calories per serving. They provide 3g of fiber and 4g or less total fat per serving, and are made with real pieces of fruits or vegetables, providing a half serving in each 1-oz. serving (about 16 chips). In fact, all 14 • FOOD PROCESSING NOVEMBER 2007 varieties qualify for Kraft’s Sensible Solution program. Varieties include: Tomato Basil, Vegetable Medley (with real pieces of carrots, tomatoes, broccoli, onions, spinach and other vegetables), Apple Cinnamon (pieces of real apples) and Banana (pieces of bananas). “We are excited to be introducing Garden Harvest Toasted Chips as a way to provide a great new product offering for those looking for flavorful variety in their better-for-you snacking options,” says Haiyan Wang, senior brand manager of new product innovations. Suggested retail price for a 6-oz. recloseable bag is $2.99. WWW.FOODPROCESSING.COM http://WWW.FOODPROCESSING.COM

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Food Processing - November 2007 Contents Editor's Page NewsBites Regulatory Rollout Food Biz Kids Our Favorite Products of 2007 Ingredients Product Development Plant Operations Packaging New Product Profiles Toops Scoops

Food Processing - November 2007

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