Food Processing - November 2007 - (Page 15)

a Churned nearly to fat-free Unilever North American Ice Cream, Green Bay, Wis., debuts Breyers Double Churn Free, an extension to its Double Churned line. Made with the unique proprietary process of mixing the ice cream twice to give it a rich and creamy texture, Double Churn Free is 98 percent fat-free and is available in four flavors: Creamy Vanilla, French Chocolate, Caramel Swirl and Cappuccino Chocolate Chunk. A recent Opinion Research Corp. survey of 1,026 consumers, commissioned by Unilever Ice Cream, found ice cream is the No.1 food both men and women still sneak while on a diet. Other findings include: More than three-fourths of Americans say it is easier to balance their checkbook than it is to balance how many calories they eat a day; 40 percent of men and 33 percent of women say the hardest thing about being on a diet is they have to miss out on the foods they love; and when asked if they could spend 100 calories each day on any one food or drink and still be on a diet, what would that be? The No. 1 one answer for women was ice cream (33.6 percent). Additionally, 94 percent of men and women said they feel it’s important to take time to treat/indulge themselves. “We know many Americans are watching their fat and caloric intake and we wanted to offer products that will satisfy their ice cream cravings, while at the same time making it easier for them to meet their nutritional and diet needs,” says Brian Goldstine, director of marketing, Breyers. Suggested retail price for a 56-oz. container is $5.29. a Sticking to big cheese taste Kellogg Co., Battle Creek, Mich., rolls out Sunshine Cheez-It Stix, crackers with a specially designed shape and complex crunch to capture the real cheese baked into every bite. Cheez-It Stix are available in two varieties: Cheddar and White Cheddar. “We baked more fun into Cheez-It Stix to give these crackers an exciting twist with an elongated shape and big cheese taste,” says Raj Joshi, senior director, brand marketing, crackers. “The new look and added layers of crunch create a snack both adults and kids will enjoy.” Suggested retail price is $2.99. a Jerry Rice’s knees are elated Baby boomer Jerry Rice, the greatest receiver in NFL history and past “Dancing With the Stars” phenomenon, is the new spokesman for the launch of Elations, a new joint-health drink from Cincinnati-based The Elations Co. Available in two flavors – Raspberry White Grape and Cranberry Apple – it promises to nourish your joints and keep you moving. Originally developed by Procter & Gamble and licensed to the new company, Elations is a once-a-day, fruit-flavored drink with a unique four-in-one formula: glucosamine and chondroitin at the same levels as triple-strength joint supplements; a patented, more absorbable form of calcium; and 100 percent of the daily recommendation of vitamin C, which is an essential nutrient in the formation of collagen, the glue that holds joint cartilage together. Finally, boron helps to minimize soreness and stiffness due to exercise and overly strenuous daily activities. “I’ve been using my body as a tool for my entire life, and I’m starting to notice my joints are stiffer than they once were,” says Rice. “Elations just makes sense for me – I’ve been drinkwww.foodprocessing.com ing an 8-oz. bottle daily for weeks now and the difference is clear. That, and the fact that it tastes great, made partnering with Elations an easy decision.” Suggested retail price for 8-oz. bottles is $1.39 to $1.49 and $7.49 to $8.49 for a six-pack. we add new products to our web site throughout the month. go to www.foodprocessing.com and click on the new food products resource center along the left navigation bar. noVemBer 2007 food processing • 15 http://WWW.FOODPROCESSING.COM http://WWW.FOODPROCESSING.COM http://WWW.FOODPROCESSING.COM

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Food Processing - November 2007 Contents Editor's Page NewsBites Regulatory Rollout Food Biz Kids Our Favorite Products of 2007 Ingredients Product Development Plant Operations Packaging New Product Profiles Toops Scoops

Food Processing - November 2007

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