Food Processing - December 2007 - (Page 11)

F o C u S o n H o l i dAy F o o d S a Cocoa spiked with caffeine Created with a blend of fresh milk and imported cocoas for real chocolate taste and flavor, Swiss Miss is America’s No. 1 brand of hot cocoa, according to IRI. ConAgra Foods Inc., Omaha, Neb., rolls out two new varieties for a nutritional and soothing treat after all that holiday preparation. Swiss Miss Pick-Me-Up Cocoa swirls smooth and creamy chocolate taste with as much caffeine as a cup of coffee, plus as much calcium and vitamin D as a glass of milk. Swiss Miss Great Start Cocoa begins with imported cocoa, then adds 15 essential vitamins and minerals, including as much calcium as in an 8-oz. cup of milk as well as vitamin D. Good news for women looking for low-calorie indulgences is that both new cocoas have only 110 calories and 2g of fat per serving; less than other chocolate or mocha treats. To better understand how women get themselves going to face their busy day, Swiss Miss recently conducted a survey of 500 women ages 2544 and found that when women need a daily boost, most look to chocolate, caffeine and fortified foods. In fact, nearly three out of four women surveyed crave chocolate more than any other sweet and consume caffeine at least once per day, while the majority seeks fortified foods to enhance diets lacking in important vitamins and minerals. “The survey revealed that caffeinated drinks are important to the lifestyle of many women, and that vitamin and mineral enrichments are also of importance to this demographic,” says Sergio Pereira, vice president of Swiss Miss marketing. “The new Swiss Miss varieties give women the chocolate they crave in a sweet, rich, lower-calorie drink but with an added boost – either as much caffeine as a cup of coffee, or 15 essential vitamins and minerals.” Suggested retail price for a box of eight 1-oz. packets is $2.69. a Slam dunk from the Elves Straight from the Hollow Tree and the popular Keebler Elves, who are employed by Battle Creek, Mich.-based Kellogg Co., come Keebler Dipping Delights, a sandwich cookie designed with a long, narrow shape for easier dipping in milk, sure to delight your family – or Santa, if left out the evening of Dec. 24. Keebler Dipping Delights contain zero grams of trans fat and come in two varieties: Chocolate with Vanilla crème and Graham with Cheesecake creme. They come in six creative designs with dunking directions baked right onto the cookie. “Sandwich cookie eaters love to dip and dunk,” says Susan Kwolkoski, brand manager, Kellogg Co. “Dipping Delights offer elfin’ rich, delicious taste and the opportunity for a magical experience.” Suggested retail price is $2.99. a A bit of the (Aussie) bubbly Australian sparkling red wines have an international reputation for excellence, but red bubbly from Down Under remains relatively unknown in the U.S. A unique wine choice for the holidays is Princess Royal Sparkling Shiraz from Burra Creek Wines, which is located on the Princess Royal Station at the edge of the Australian Outback. Created from 100 percent Clare Valley Shiraz grapes in the methode champenoise tradition, the wine has a pure fruit character with small, elegant bubbles that create a creamy texture on the palate. Best served cold, Princess Royal is a drier wine with fresh red cherry and berry fruits, hints of chocolate WWW.FoodPRoCessiNG.Com and spicy pepper on the nose, subtle yeast, silky tannins and a creamy mousse, a perfect accompaniment to turkey. You can locate a retailer in your vicinity by contacting Chicago-based JDI Imports, 773-276-7752 or 773-909 0676. Suggested retail prices range from $21 to $25. We add new products to our web site throughout the month. Go to www.FoodProcessing.com and click on the New Food Products Resource Center along the left navigation bar. deCembeR 2007 Food PRoCessiNG • 11 http://www.foodprocessing.com http://www.foodprocessing.com

Table of Contents Feed for the Digital Edition of Food Processing - December 2007

Contents Editor's Plate NewsBites Rollout Food Biz Kids Processor of the Year: Mars Snackfood U.S. Mass Production Meets Custom Manufacturing Product Development: Bone appetit! Show Report: Pack/Process Expo and Worldwide Food Expo New Product Profiles Toops Scoops

Food Processing - December 2007

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