Food Processing - December 2007 - (Page 19)

makes Starburst and Skittles sugary candies and Munch, an all-peanut bar. The Twix brand has a cookie center surrounded by chocolate. Kudos granola bar was a first step into cereal/snack bars, which Mars has greatly expanded with energy bars under the Snickers Marathon brand. Combos, a filled pretzel nugget, is so far the only salty snack. Earlier this year, the company launched the Generation Max line of snacks for teens. “We were the first company to develop a completely new product line designed to meet the stringent school nutrition guidelines in the U.S.,” says Lachman. Generation Max clusters, snack bars, cookies, crackers and pretzel products all are less than 150 calories per serving and contain less than 35 percent of calories from fat, 10 percent of calories from saturated fat and 35 percent sugar by weight. All of the snacks are labeled zero grams trans fat and are fortified with essential vitamins and minerals, such as vitamin D, B-vitamins and calcium. More recent and future product introductions: • 3 Musketeers Mint • Dove Flavored Caramels • M&M’S in Dark Chocolate Peanut, Razzberry and Wildly Cherry • Skittles Carnival Gum and Chocolate Mix • Snickers Dark and Nut ’n’ Butter Crunch • Twix Java “We’ve done well. We have some of the best known and most loved brands in the world and the finest minds working on making them better or creating new brands,” says Lachman. “Snackfoods is a great business to be in – fun to make, fun to market, fun to eat. And if done right, the fun part of sensible eating,” he continues. “Snacking is becoming an acceptable part of daily eating. So Mars Snackfoods U.S. is well positioned for future success.” New! Wenger takes operating parameters to the extreme! Magnum ST Extruder You’ve been waiting for a machine like the new Wenger Magnum ST twin-screw extruder. Now, it’s time to put it to work! Use its Magnum-level Speed and Torque to step down to a smaller extruder without giving up capacity. Or use the higher SME capabilities to provide the unique physical properties that your product requires. With maximum speeds up to 1,200 rpm and power levels to 165 kWhr/t SME at volumetric capacity, the new Magnum ST extruders are ideal for meeting an extreme range of operating parameters. Build One to Your Specs Available in four sizes, Magnum ST Series extruders can be custom designed to fit your specific needs with a broad list of features and options. Build your configuration to include new shear and kneading elements, with flighting from 0.5 to 1.5 pitch, for precise control of product shape, texture, density and cooking time. Then choose from a range of complementing process tools, including Wenger’s patented DDC preconditioner, our unique mid barrel and back pressure valves, an external density management system, a new overhead rail system and a manual or automatic control system. No matter the product or how you choose to set it up, you owe it to yourself to check out the new Wenger Magnum ST soon. You’ve never experienced so much potential. USA 816 891 9272 / EUROPE 32F3I 232 7005 CERTI ED ASIA 886 4 2322 3302 / WWW.WENGER.COM ISO 9001:2000 more on THe weB This is not our first story on mars. searching www.foodprocessing.com turns up 53 stories in all on the company, including 38 articles and nine news stories. don’t you wonder how many times your company has been written about? www.foodprocessing.com http://WWW.WENGER.COM http://www.foodprocessing.com http://www.wengercom http://www.foodprocessing.com

Table of Contents Feed for the Digital Edition of Food Processing - December 2007

Contents Editor's Plate NewsBites Rollout Food Biz Kids Processor of the Year: Mars Snackfood U.S. Mass Production Meets Custom Manufacturing Product Development: Bone appetit! Show Report: Pack/Process Expo and Worldwide Food Expo New Product Profiles Toops Scoops

Food Processing - December 2007

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