Plant Services - September 2007 - (Page 13) PLANTSERVICES.COM At your service KEN SCHNEPF Analyzing site activity helps us tailor content to your needs W e’re watching you. I’m not ashamed to admit it – Answers (www.PlantServices.com/industrynews/2005/ – we keep track of your every move on our Web 211.html) site. at is, if you want us to. If your Internet It’s also possible to go back and examine Web content browser accepts our cookie, and statistics state that it’s likely from years past. e fi rst year of data that we have availit does, we use some fancy software that allows us to analyze able is for 2003. Take a look at the fi ve most visited pages your interaction with our site. Is this a good thing? from 2003, and you might see that there is timeless inMy mother thinks that the Internet is fi lled with shady formation on the site that’s still getting traffic. is is characters sitting in dark, lonely rooms mining for your content that won’t appear in your e-mail e-newsletter or personal information with software just like ours. And on our home page. perhaps it is. But I assure you that we’re 1. Quantifying steam quality (www.Plant “white hat” Web operators, who explicitly Services.com/articles/2003/378.html) follow the accepted societal rules of Inter2. e vendor evaluation process (www. Gathering Web net information gathering. PlantServices.com/articles/2003/39.html) analytics is a Gathering so-called Web analytics is a 3. e speed square (www.PlantServices. powerful step powerful step in the marketing wave of the com/articles/2003/368.html) in targeted future – targeted individualized marketing. 4. Lighting your way to energy savings You’ve probably already experienced some (www.PlantServices.com/articles/2003/83. individualized form of this, whether it’s Kroger sending you html) marketing. coupons based on your last grocery receipt or 5. Use intake throttling to maximize cenAmazon telling you what other visitors like trifugal compressor efficiency (www.Plant you recently bought. ere will be a time, not that far in Services.com/articles/2003/111.html?page=2) the future, when nearly every piece of digital marketing you I can also see that India is third on our list of countries experience will be targeted specifically to you. for visits, while China is 12th. e data says that five times And isn’t that what we all want? Wouldn’t it be best if more people come to PlantServices.com via Google than you went to PlantServices.com and instead of the feature Yahoo. I can see that our new Podcast Center (www.Plantstories, podcasts, products and white papers that we chose Services.com/articles/2007/116.html) is drawing a lot of as most relevant, you found the stories, podcasts, products interest from the home page. And I can see that the new and white papers most interesting to you and your business? Best Practices Energy Wiki (www.PlantServices.com/en We’re not there yet, but we are able to gather a wealth of ergy_wiki) is bringing a lot of viewers (more than 2,500 in useful information for your use. For example, the top five less than a month), even if participation is still in its infancy downloads in July were: stages. It is with this type of information that we are able to 1. How testing can ease the burden of hiring maintenance make educated decisions about the type of content that we workers (www.PlantServices.com/wp_downloads/ramsay_ put on the Web site. It’s information that allows our Web managing_hiring_wp.html) site to be better, because it offers what our users want most, 2. Enabling the reliability-centered maintenance process whatever that may be. (www.PlantServices.com/whitepapers/2007/005.html) So, please don’t fear our Web tracking (and please don’t 3. Lean maintenance: Best practices to turn asset mandisable cookies, at least from us). If you have a credible agement onto a profit center (www.PlantServices.com/wp fi rewall and anti-virus software loaded, you’ll keep out the _downloads/infor_eam_lean.html) shady men in dark rooms. e rest of us are just trying to 4. Maintenance Crisis Song – Rock Version (www.Plant make your life easier. Services.com/Media/0606/Maint_Rock.mp3) 5. How much do you know about forklift safety? (Quiz) E-mail Senior Web Editor Michael Ermitage at mermitage@putman.net. 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