Wellness Foods - February 2008 - (Page 13)

equol, fiber, genistein, glycitein, isoflavones, omega-3 Cover Story Oldways just celebrated the Mediterranean Diet’s fifteenth year by creating the “Med Mark” stamp for processors manufacturing products conforming to the diet. Processors already branding with the mark include Sabra Corp.’s line of hummus dips and salads, Lucini Italia’s olive oil products, Liberty Richter Inc.’s International Collection brand of olive oils and dipping oils, and Davina olives. Avoiding any flavor clash in the functional ingredient blend comes via LycoRed’s microencapsulation technology. “Manufacturers can’t afford to risk negatively impacting taste or aroma when they fortify products with multiple nutraceuticals,” explains Udi Alroy, vice president of global marketing. “Our fortification capabilities allow us to combine ingredients without crossinteraction to create the neutral flavor profile demanded by functional foods.” Although You products currently aren’t marketed in the U.S., the companies hope to penetrate the local market soon. A recent survey commissioned by the International Food Information Council (www.ific.org), Washington, showed about half of consumers (53 percent) mention their heart and circulatory conditions as a top health concern. This puts processors in a position to cater to the needs of a burgeoning market easily served by a variety of functional ingredients ready-made to effectively serve the growing need. Complex Approach Complexes of multiple ingredients are popular too. LycoRed Ltd. (www.lycored.com), Orange, N.J., a global supplier of lycopene and other carotenoid antioxidant ingredients important to health, teamed with Tara Dairy Ltd. in developing “You” – an innovative line of fortified dairy products targeting women 30-40 years old. You products contain a unique vitamin and mineral formulation to help protect women’s health, including heart health, via calcium, a full complement of B vitamins and iron, plus vitamins D and E. NOTE TO R&D: Ingredients For Heart Health by Kantha Shelke, Ph.D. The pipeline for heart-healthy ingredients holds many that are particularly effective for women. Here are three to watch. • Green tea / epigallocatechin gallate (EGCG) Evidence shows EGCG, derived from green tea can, significantly reduce chances of heart disease. Glendale, Calif.-based Nestlé USA uses EGCG with caffeine in Enviga – a beverage targeted toward women. DSM Nutritional Products (www.dsm.com), Parsippany, N.J., offers Teavigo EGCG (minimum 90 percent purified) for formulating products without the astringency of other EGCG preparations. • Cocoa and Epicatechin Epicatechin, a flavanol found in cocoa, helps reduce risk of stroke and heart failure by helping blood vessels relax and improving blood flow. Processors often remove the flavanol from cocoa because of its bitter taste. Jöalat, an organic chocolate food bar by Denver, Colo.-based Humm Foods Inc.’s Lärabar (www.larabar.com), balanced the epicatechin with natural fruit sweeteners. The bar also is an excellent source of fiber and omega oils, also important to cardiovascular health. • Soy and isoflavones Soy derivatives are a mainstay in heart-healthy products. Women’s risk of developing heart disease escalates at menopause, when the body slows producing estrogen, which protects the heart. Augmenting estrogen could help. Soy’s natural estrogen analogs genistein, daidzein, equol and glycitein all work through distinct mechanisms to improve the serum-cholesterol profile. Minneapolis-based French Meadow Bakery Inc. packs 32mg of soy isoflavones per slice in its Sprouted Woman’s Bread with Soy Isoflavones. A non-soy, allergen-free form of genistein, Bonistein, is available from DSM. Research shows it supports natural processes that alleviate menopausal symptoms. Food Processing’s Wellness Foods™ www.wellnessfoodsonline.com http://www.activin.com http://www.activin.com http://www.lycored.com http://www.ific.org http://www.dsm.com http://www.larabar.com http://www.wellnessfoodsonline.com

Table of Contents Feed for the Digital Edition of Wellness Foods - February 2008

Wellness Foods - February 2008 Well Noted Healthbites New Ingredient Profiles Cover Story: Women Take Heart Going Gluten Free Not Your Momma's OJ Aloe - Nutrition Beyond the Trends On the Shelf Expert Opinion - Soy Update

Wellness Foods - February 2008

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