Wellness Foods - February 2008 - (Page 16)

Beverages calcium, glucosamine, selenium, omega-3s, plant sterols, vitamin C, vitamin D, vitamin E, zinc Orange Juice A NotMomma’s Your ccording to the USDA, Americans yearly consume two and a half times more orange juice than apple juice – its nearest competitor. OJ always has been appreciated for its naturally occurring vitamin C. But it wasn’t until 15 years ago we had the option to consume orange juice that did more than allegedly fight colds. In response to low intake of calcium, processors began fortifying orange juice with calcium to improve bone health. Then to enhance immunity, came the addition of zinc and vitamin E. Today, plant sterols, glucosamine and selenium are just a few of OJ’s popular new ingredients. Following the trend to help consumers lower their cholesterol, CocaCola’s Houston-based Minute Maid (www.minutemaid.com), was the first to add plant sterols to its Heart Wise product. Minneapolis-based Cargill (www.cargill.com), manufactures the CoroWise brand plant sterols found in Minute Maid juice. “Consumer acceptance of functional beverages is high,” says Pam Stauffer, global marketing programs and communications manager for Cargill. Cargill uses a propriety processing technology to enable CoroWise plant sterols to be incorporated into beverages. “Plant sterols are not water-loving ingredients and traditionally have Today’s OJ is pushing the boundaries of functional ingredients while widening its appeal. – by Lee Stiffler-Meyer been incorporated into fat-based applications such as margarines and spreads,” Stauffer explains. Pepsico’s Chicago-based Tropicana (www.tropicana.com) also is taking the heart-health approach, but with a different twist by adding omega-3s. In clinical studies, omega-3s have been shown to decrease triglycerides and the growth rate of atherosclerotic plaque. “Tropicana had been pursuing the idea of adding omega-3s to Tropicana Healthy Heart for more than two years, but the trick was finding a way to add an excellent source of omega3s without compromising the taste consumers expect from Tropicana,” explains Mark Andon, Ph.d, director of nutrition for the company. Ocean Nutrition Canada Ltd. (www.ocean-nutrition.com), Dartmouth, Nova Scotia, supplies its Meg-3 fish oil for Tropicana. “We developed microencapsulation processes to enable the delivery of omega-3 oils into foods without impacting taste and shelf-life,” says Robert Orr, Ocean Nutrition president and chief executive officer. “Microencapsulation allows you to put (the ingredient) into a highly acidic product like orange juice.” Juice Joint Currently, the only major orange juice line claiming potential to protect healthy joints from the stress of daily activity is Minute Maid Active, enhanced with another Cargill product, Regenasure Glucosamine. “Glucosamine (in formulation) is compatible with acidic environments,” says Brent 16 | February 2008 www.wellnessfoodsonline.com Food Processing’s Wellness Foods™ http://www.tropicana.com http://www.minutemaid.com http://www.ocean-nutrition.com http://www.cargill.com http://www.wellnessfoodsonline.com

Table of Contents Feed for the Digital Edition of Wellness Foods - February 2008

Wellness Foods - February 2008 Well Noted Healthbites New Ingredient Profiles Cover Story: Women Take Heart Going Gluten Free Not Your Momma's OJ Aloe - Nutrition Beyond the Trends On the Shelf Expert Opinion - Soy Update

Wellness Foods - February 2008

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