Wellness Foods - February 2008 - (Page 17)

Your Momma’s Orange Juice Even without nutraceutical bells and whistles, OJ is a No. 1 consumer healthy-beverage option. For some processors, this means taking a minimalist approach. The cooperative of citrus growers who own and produce Florida’s Natural Premium Brand market their product based on a claim that, unlike most major national brands, it isn’t from imported oranges or concentrate. Referring to recent ingredient scandals, Walt Lincer, vice president of sales and marketing for Florida’s Natural, puts it succinctly: “Now more than ever, Americans want to know what they are feeding their families and where their food comes from.” Aloe’s roots run deep in many emerging markets. What’s the most overlooked beverage ingredient that enjoys a strong heritage and cultural appeal with Hispanic, Asian, AfricanAmerican and other diverse ethnic markets? In a word, it’s Aloe. Rarely has an ingredient been so highly regarded by so many cultures for its profound ties to rich family traditions, cultural heritage, comfort- and healthinducing properties and more. In fact, recent research indicates that Aloe vera gel increases the bioavailability of vitamins C, E, B12 and ORAC in the bloodstream. Other ongoing research is verifying Aloe’s many beneﬁts to the body’s skin, immune system, blood sugar control, and even its digestive and cardiovascular health. Don’t miss out! Growing and proﬁtable ethnic markets are thirsty for the many beneﬁts of Aloe vera. But be sure it’s grown and gently processed fresh direct from the farms of Aloecorp – the world’s largest supplier of bioactive Aloe vera. Rogers, technical services manager of Cargill’s Corn Milling division. “In fact, stability of Regenasure is best particularly at a pH level under five. Glucosamine can be added with other dry ingredients. It’s readily water-soluble and perfectly suited to remain stable through heat process steps, yet achieve excellent shelf stability.” In the antioxidant corner is Tropicana’s Pure Premium Antioxidant Advantage, with added vitamins C, and E plus 20 percent of the daily recommendation for selenium. It also contains three times the antioxidant content of Tropicana’s regular orange juice. Other natural antioxidant sources being promoted in orange juice blends include such superfruits as pomegranate and berries. Adding calcium to OJ may be old news but formulating with vitamin D (needed to help absorb calcium) to boost bone health is relatively new. “There are no formulation problems with adding vitamin D and no flavor difference,” says Kevin Gaffney, senior research and development manager at Florida’s Natural, (www.floridasnatural.com), Lake Wales, Fla. Despite earlier skepticism vitamin D, a fat-soluble vitamin, would not formulate well in highly acidic orange juice, research shows it maintains its bioavailability in Strong demand for nutraorange juice. ceutical-rich OJ inspired The trend to add unique the new pomegranate- and ingredients to orange juice conblueberry-laced version from tinues to grow strong despite its Minute Maid. Targeting mental place in an overcrowded function- performance (“Help Nourish al beverage category. Meanwhile Your Brain”), it also has 50mg its popularity and reputation of Martek Biosciences life’sDHA remain seemingly unmatched. omega-3 per serving. Food Processing’s Wellness Foods™ For science reviews and samples call us at 800-458-ALOE or visit www.aloecorp.com http://www.floridasnatural.com http://www.floridasnatural.com http://www.aloecorp.com http://www.aloecorp.com

Table of Contents Feed for the Digital Edition of Wellness Foods - February 2008

Wellness Foods - February 2008 Well Noted Healthbites New Ingredient Profiles Cover Story: Women Take Heart Going Gluten Free Not Your Momma's OJ Aloe - Nutrition Beyond the Trends On the Shelf Expert Opinion - Soy Update

Wellness Foods - February 2008

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