Wellness Foods - February 2008 - (Page 21)

By Diane toops, news & trends editor on the shelF New product review Xing tea A review by the Wellness Foods staff Releasing another ready-to-drink tea beverage in a market already flowing with enough tea to fill lake Michigan takes courage (and sensible pricing, see below). But tampa, Fla.-based Cott Corp. is doing just that in partnership with new Age Beverage Inc. to produce and distribute Xingtea. the line of green tea beverages sweetened with either pure cane sugar or honey, or sugar-free (sweetened with splenda), comes in 13 varieties. We tested Just Plain Tea (with no sweeteners), Ginseng, Pomegranate & Honey, Raspberry, Half & Half (tea with lemonade) and Mango & Honey. the Just Plain tea received many “just oK” comments and was deemed largely inoffensive. Comments such as “not unpleasant aftertaste” and “it’s exactly what it says it is” dominated. the raspberry got the most accolades from our panel: “the sugar-free raspberry is the best, and I don’t usually like green tea” from one enthusiastic tester. “loved the raspberry, and the Mango & honey,” noted another. But one imbiber thought it tasted “fake” and another found it merely “not bad.” Also: “the Mango & honey tasted natural, but the flavors don’t mesh – the honey gives a sweetness that separates from the rest of the flavors,” said another. speaking of separation, one tester was “turned off by brown chunks when I poured out” the half & half. overall, the products were enjoyed, if not raved about. “Most are good examples of canned tea, tasting more like tea than the can,” summed up one tester who noted he does not usually drink cold tea. Suggested retail price for a 23.5-oz. can is $1.39. Megazoic era Solis Brands Inc. (www.zoicbev.com), Altamonte springs, Fla., releases Zoic, a new functional meal-replacement beverage, comes with the American heart Assn. “heart-Check” mark and is qualified under the us FDA heart health claim. Unlike many other beverages within this category, Zoic offers needed nutrition with a small amount of calories 110 per serving and is 99 percent fat-free. Zoic contains Zōpro3, a natural protein blend with antioxidants. Zoic also has 26 essential vitamins and minerals and 21g of the highest quality proteins. Suggested retail price is $7.99 per pack of four 11-oz. cans. Super Sodas in Your pocket san Francisco-based Bevology LLC ( www.zenergizehealth. com), launches Zenergize, its new line “vitamin-InfuZed” drink tabs (remember “Fizzies” soft-drink tablets? they’re like that, but loaded with nutraceutical ingredients). seven varieties are formulated with blends of vitamins, minerals and botanicals designed to address specific “need states:” Immunity, Hydrate, Energy+, Burn, Thrive, eMpower and Chill. two include multivitamin varieties specially formulated for men and women. Delivered in effervescent form, each sugar-free tab dropped into 8-16 oz. cold water yields a fruit-flavored soft drink of just two calories. Zenergize tabs come in a portable tube of 10 tablets. Suggested retail price per tube is $6.99. Food Processing’s Wellness Foods™ www.wellnessfoodsonline.com February 2008 | 21 http://www.zoicbev.com http://www.zenergizehealth.com http://www.zenergizehealth.com http://www.wellnessfoodsonline.com

Table of Contents Feed for the Digital Edition of Wellness Foods - February 2008

Wellness Foods - February 2008 Well Noted Healthbites New Ingredient Profiles Cover Story: Women Take Heart Going Gluten Free Not Your Momma's OJ Aloe - Nutrition Beyond the Trends On the Shelf Expert Opinion - Soy Update

Wellness Foods - February 2008

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